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Drawing from a want to supply shoppers with progressive merchandise harvested solely from Mexico, one spirit model is staying true to its dedication and producing solely additive-free blanco tequila as the corporate continues to develop its product line amid shifts within the spirits’ class.
Eduardo “Lalo” González, grandson of Don Julio and co-founder of Lalo Spirits, unveiled Excessive Proof, a limited-edition launch of 108 proof (54% ABV) tequila blanco, which expanded the model’s portfolio from one product.
“The High Proof is an undiluted version of our 80 proof,” González advised FOX Enterprise. “You have a tequila that is not watered down. All the flavors, aromas, the flavor profile of the juice, is kind of like on steroids. It’s highlighted even more.”
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Cinnamon, cooked agave and tropical notes are among the many pungent aromas present in a pour of Excessive Proof.
“It’s very well-balanced,” González stated.
Excessive Proof is made with solely three substances; agave sourced from the Jalisco highlands, water from the distillery’s nicely and champagne yeast.
“We did a test of four different yeasts and the one that kind of highlighted this balance that I wanted in the final product was champagne yeast,” González stated.
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With the assistance of his childhood buddy and co-founder, David Carballido, González launched Excessive Proof on digital cabinets in late October 2024. The product bought out on the model’s web site inside one week.
“We were like okay, we need more,” he stated.
In the present day, shoppers should purchase a second drop of Excessive Proof, which retails for $74.99, on-line and in choose shops and eating places.
“It’s kind of giving us the North Star of how we should do it this year,” González stated.
González revealed that due to Excessive Proof’s success, the Lalo crew is strongly contemplating restricted version releases a couple of occasions a yr.
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On the overwhelming request from shoppers for an aged expression, González stated he typically finds himself drumming up new concepts and contemplating the probabilities of blanco.
González stated Lalo can shapeshift a mess of restricted version merchandise by exploring agave from a area exterior of Jalisco, experimenting with cooking and extraction strategies, forms of yeast and the supply of water, so as to develop.
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“Using rain water is possible, though challenging,” González advised FOX Enterprise. “I don’t know how sustainable it is.”
“It’s in the realm of possibilities for a limited release.”
