Lucid Motors delivered 10,241 automobiles in 2024. It was a large enhance from the earlier 12 months and the most effective 12 months within the high-performance luxurious electrical sedan’s five-year tenure. However the gross sales enhance couldn’t conceal the area of interest producer’s bigger issues.
The Bay Space-headquartered carmaker now making its automobiles in Arizona initially touted plans for promoting 90,000 sedans a 12 months. It additionally hoped its automobiles could be well-known.
Gross sales objectives have confirmed unreasonable. And it’s a minimum of partially the results of Lucid’s seeming need to not shout about its merchandise from rooftops or a minimum of provoke a slick advertising and marketing marketing campaign.
The 2025 Lucid Air Grand Touring gives lots for the carmaker to reward. Its distinctive exterior styling attracts consideration, not from being gawdy or flashy however from daring handsomeness.
Flush door handles are extra commonplace all through the posh phase. What’s distinctive to Lucid is the entrance mild configuration. The Air encompasses a full-width chrome strip with the Lucid lettering embossed on the entrance. Under are skinny full-width LED daytime working lights and slim micro lens array LED headlights.
Opponents embrace the Audi E-Tron, BMW i7 M70, Mercedes-Benz EQS, Porsche Taycan and Tesla Mannequin S. None have the identical stylish appears to be like.
The swoopy-looking Lucid can be the efficiency and economic system chief. Regardless of its dimension (195.9 inches in size) and weight (5,204 kilos), the sedan advances from 0-to-60 miles per hour in about 3.0 seconds. The significance of car efficiency varies amongst customers. However even amongst those that favor automobile qualities aside from speed-means-everything, the Lucid possesses a delightful stage of confidence.
It could take one or two experiences to utterly perceive, however the sedan’s prowess permits it to keep away from probably problematic highway circumstances with little effort. Lane change points, highway particles or an unskilled driver are all rapidly seen within the rear-view mirror with a faucet on the accelerator.
Additional specs additionally impress. Lucid promotes the sedan with its smallest tires (19 inches) with a 512-mile vary. It’s about 90 miles greater than any competitor. The Lucid Air additionally has 819 horsepower and a prime pace of 168 miles per hour. It additionally has an enormous frunk, an area engineering surprise.
A number of EV-specialty publications’ checks have achieved the touted vary whereas by no means exceeding 70 miles per hour. A latest week with the automobile resulted in a 439-mile vary expertise. A lot of the driving occurred throughout a primarily freeway journey with 4 grownup occupants. The flow-of-traffic pace typically exceeded the 70-mph customary most. Lucid additionally promotes the automobile with metropolis and freeway MPGe equivalents of 114 and 109.
The sedan’s acceleration, vary, a handful of luxurious options and its good-looking exterior give it a lofty standing and a hefty value. The Lucid Air Grand Touring has a beginning MSRP of $110,900. The evaluate automobile included 5 possibility packages. The highest-line leather-based seating and Alcantra headliner add $6,500. The 20-way energy entrance seats with therapeutic massage and air flow value $3,750. Extra choices and taxes push the full value to $127,650.
For its six-figure standing, Lucid may have achieved higher in two areas. Whereas its streamlined however huge look is exclusive, the designers’ expertise didn’t embrace correct ingress and egress consideration. The automobile’s entrance and rear seat entry areas are small. The awkward seating positions complicate the method. Moreover, the sedan’s
A-pillars are thick and impede nook aspect viewing.
After an extended tenure of prototypes and guarantees, Lucid just lately debuted the electrical Gravity, its first sport utility automobile. The producer has additionally begun an promoting marketing campaign with actor Timothée Chalamet.
How Lucid’s maiden voyage into the SUV phase will succeed is unknown. What is understood is SUVs far outsell sedans and celebrities’ product endorsements work. Lucid’s automobiles are progressive and worthy of additional consideration.
