Why Elon Musk and Jack Dorsey Are so Interested in Super Apps

Look! Up in the sky! Is it a bird? A plane? No, it’s super…apps.

Unlike regular apps, which for years have been built to do one thing well, so-called super apps can do it all, or at least that’s the idea. By granting them powers that previously required firing up many other apps, their builders hope you’ll spend more time with them than ever.