Why $19 Is Apple’s Favorite Price for Accessories

Apple has one new product that’s already so back-ordered it won’t arrive in time for Christmas. It’s a polishing cloth. Priced at $19.

Unveiled in October after Apple showed off its new line of gadgets, the soft, light gray square is made of “nonabrasive material” and embossed with Apple’s logo. During tests, the rag worked like other microfiber cloths that list for less than half that price. So…why $19?