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The past two years have been a serious boost for mobile commerce. Not only was there strong growth in the market, but an entire industry had to adjust to changing consumer behaviour as more and more people around the world were turning quickly to m-commerce and marketplaces. About 80% of them now see the world as ‘phygital’, where technology bridges the gap between the digital and physical worlds. E-commerce sales are expected to reach $3,950 billion by 2020. High time to catch up with the CEO of FindBalloon, Julio Kosta about the m-commerce of the future. Given the past two years, we experienced in the m-commerce ecosystem, what are the key trends you see booming in 2018? I’ll start by mentioning two aspects that well-advised insiders will already be familiar with and that are clos...