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Reading: Warriors’ Steph Curry explains why he is able to cut up with Below Armour
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The Wall Street Publication > Blog > U.S > Warriors’ Steph Curry explains why he is able to cut up with Below Armour
U.S

Warriors’ Steph Curry explains why he is able to cut up with Below Armour

Editorial Board Published November 15, 2025
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Warriors’ Steph Curry explains why he is able to cut up with Below Armour
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SAN ANTONIO — Steph Curry shook up the basketball shoe world on Thursday, and after shaking and baking the Spurs to the tune of 49 factors on Friday night time, he spent virtually as a lot time answering questions on his apparel as he did speaking about his record-tying efficiency.

Curry separated from Below Armour, asserting the deliberate finish of a 13-year partnership and signifying that the ‘Curry Brand’ would turn into its personal impartial entity in 2026.

I’m a free agent, new beginnings. Blessed to have an unbelievable expertise, to take an opportunity on one thing that meant lots to me over the past 13 years,” Curry stated. “I’m extremely proud of myself, my team, and everybody who was able to touch that business for that long. We should all be proud of taking a basketball brand or brand category that wasn’t really a thing before, to where we did. but I’m excited about the future.”

Although he declined to get into specifics, the star guard hinted at why the cut up was essential.

“It was just in the best interest of both parties,” Curry stated. “You know, the sneaker industry is difficult, and like I said, things change over time. You give your best effort to create something sustainable, and it’s a little disappointing, knowing how it turned out based on where Curry Brand has been the last five years, and the announcement we had two years ago. I think its the right thing for everybody, and for me to be able to take the opportunity with Curry Brand, and what we’ve done in the community, what we’ve done from Standing for something, changing the game for good, and hopefully having something to show for it down the road, I’m excited about that.”

He made waves on social media in the course of the pregame warmups, when Curry donned a pair of the Nike Mambacita Kobe 6’s. However for the sport itself, a 109-108 victory, he wore his traditional Below Armour Curry’s.

“The idea of what he meant,” Curry replied when requested why he wore that particular shoe. “I talk about Kobe a lot, and that specific pair, I think it speaks for itself for what it means.”

Was sporting Nikes an indication of issues to return for Curry? Not fairly.

The advantage of this case is that I really like my very own footwear … that’s why I put my identify on them, and why I designed the kicks I’ve (worn) for so long as I’ve,” Curry stated. “I’m going to have some enjoyable for this … being open to any alternative that’s the proper match, we’ll strive all the pieces.

TAGGED:ArmourCurryexplainsreadySplitStephWarriors
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