Sweden has launched a novel vacationer marketing campaign that urges boosting thoughts and physique by touring there, but some are already sharing differing ideas.
The “Prescribe Sweden” marketing campaign has partnered with medical professionals to assist folks profit from the nation’s “restorative experiences,” as introduced by Go to Sweden.
Stress administration, lifting one’s spirits and balancing on a regular basis life are among the many advantages of taking a visit to the nation, based on this system.
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Guests can fill out a referral discussion board to convey to their physician to function the premise for taking a medically prescribed journey.
“Medical doctors can generate a prescription and advise patients to spend time in Sweden,” notes Go to Sweden on its website.
Boats are proven docked at an island in Sweden. Stress administration, lifting one’s spirits and balancing on a regular basis life are among the many advantages of taking a visit to the nation, based on a brand new marketing campaign. (iStock)
Professor Yvonne Forsell at Karolinska Institute created a listing of really useful nature, life-style and cultural actions.
Swedish saunas, for instance, are prompt to advertise rest, social connection and bodily restoration.
Common sauna bathing is linked to a 65% decrease danger of Alzheimer’s illness and dementia, Go to Sweden stated, citing a 2018 examine revealed within the Nationwide Library of Medication.
One other exercise listed is foraging within the wild — highlighting the custom of on the lookout for contemporary berries and mushrooms.
Go to Sweden has created a medical referral program through which docs can prescribe journeys for folks’s psychological and bodily well being. (iStock)
Foraging helps well-being, stated Go to Sweden, by way of stress discount, connection to nature and psychological restoration.
The vacationer board states that it doesn’t cowl “any costs incurred with a prescription to visit Sweden.”
A city in Sweden. A professor has created a listing of really useful nature, life-style and cultural actions to partake in when touring to the nation. (iStock)
Dr. Sam Everington, British Medical Affiliation vice chairman, is listed as a medical professor who helps the “prescription.”
“Spending time in nature and engaging with culture are evidence-based ways to support both mental and physical health. Sweden offers an ideal setting for this kind of care,” Everington is quoted as saying on the Go to Sweden website.
About 9.15% of overseas vacationers had been American in 2024, based on Go to Sweden.
Within the “r/Sweden” discussion board on Reddit, one traveler referred to as the Nordic nation the perfect on the earth.
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“Just got back home (to the USA) from Sweden with utter depression. Visiting Sweden has taught me what a country ought to look like,” the consumer wrote.
Spending time in nature helps well-being by way of stress discount, connection to the outside and psychological restoration, well being consultants say. (iStock)
The traveler added, “I got to pick some mushrooms! They were delicious. I’ve never seen beard moss until I went to the Swedish forest.”
One other particular person, nevertheless, claimed to be Swedish and wrote on the discussion board, “Not wishing to be a downer, but it is a bit disheartening to hear our streets being described as clean, pristine and impeccable.”
About 9.15% of overseas vacationers had been American in 2024, based on Go to Sweden. (iStock)
“I see tons of plastic, paper, cans … pretty much everywhere l go,” the particular person added.
One other particular person warned, “Just be aware [of] the thick winter darkness.”
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“It’s a great country, but not without its problems,” stated yet one more particular person.
On Fb, a distinct particular person posed this query: “And who will pay for travel and visa?”
A waterfront city in Sweden is proven above. “It’s a great country, but not without its problems,” wrote a social media consumer. (iStock)
Stated one other, “Even if my doc prescribes me to visit Sweden, my [job] won’t allow it.”
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