SAN ANTONIO — Steph Curry, certainly one of basketball’s most recognizable faces, will turn into his personal, unbiased model subsequent yr.
In a press launch despatched out on Thursday afternoon, Beneath Armour introduced that the longtime partnership between the shoe model and the Warriors famous person will finish in Feb. 2026. The prevailing Curry Model will turn into its personal entity, separate from Beneath Armour.
“Together with our teammates, he helped build something rare: a brand with credibility, community impact, and product that performs at the highest level,” Beneath Armour president Kevin Plank stated of Curry. “For Under Armour, this moment is about discipline and focus on the core UA brand during a critical stage of our turnaround. And for Stephen, it’s the right moment to let what we created evolve on his terms. We’ll always be grateful for what he’s brought to the UA team.”
The 2 have been companions for 13 years, with Curry being, by far, Beneath Armour’s flagship athlete. In 2020, the Curry Model launched as part of the pairing. Beneath Armour introduced that it’ll proceed to assist its Mission Rampart initiative in Oakland previous the tip of the partnership.
“Under Armour believed in me early in my career and gave me the space to build something much bigger and more impactful than a shoe. I’ll always be grateful for that.” stated Stephen Curry within the launch. “Curry Brand was created to change the game for good and over the past 5 years, we successfully changed the game for kids, for communities, and for basketball. What Curry Brand stands for, what I stand for and my commitment to that mission will never change, it’s only growing stronger. I’m excited for a future that’s focused on aggressive growth with a continued commitment to keep showing up for the next generation.”
Per CNBC, Beneath Armour – together with the Curry Model — brings in anyplace from $100 million to $120 million, and that the separation is “not expected to have a significant effect on Under Armour’s fiscal results or profitability.”
