Starbucks rolling out Pink Cup Day: Listed below are the small print

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Starbucks revealed the date it should maintain Pink Cup Day this 12 months.

The 2024 version of Pink Cup Day will happen on Thursday at taking part areas throughout the nation, in line with the espresso home chain.

Throughout the annual day-long occasion, Starbucks stated it should hand out free reusable pink cups “while supplies last” to prospects that purchase one of many chain’s vacation drinks. The “limited-edition” pink cups shall be 16 ounces.

Starbucks revealed the date it should maintain Pink Cup Day this 12 months. (Aleksander Kalka/NurPhoto by way of Getty Pictures / Getty Pictures)

All sizes and temperatures of drinks from Starbuck’s recently-launched vacation menu and its fall menu can earn prospects a free reusable pink cup on Thursday, and so can scorching candies, the corporate stated. The latter of these two seasonal menus has been obtainable since Aug. 22. 

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“The reusable red cup giveaway is available however you order, whether ordering in the Starbucks store, in the drive-thru, on the Starbucks app using the order ahead and pay feature, or through Starbucks delivery (available through Uber Eats, Door Dash and GrubHub apps),” Starbucks stated. 

All sizes and temperatures of drinks from Starbuck’s recently-launched vacation menu and its fall menu can earn prospects a free reusable pink cup. (Joe Raedle/Getty Pictures / Getty Pictures)

The corporate on Tuesday rolled out a characteristic permitting prospects to order meals and drinks for supply by Door Sprint contained in the Starbucks app. Vacation drink orders positioned that method are eligible for Thursday’s giveaway, too.

Pink Cup Day has helped drum up greater site visitors for Starbucks up to now.

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Final 12 months, Pink Cup Day introduced a 31.7% enhance in Starbucks visits “relative to the previous five week daily average,” in line with Placer.ai. The analytics firm additionally reported years like 2022 and 2021 noticed greater jumps of 81% and 65% on Pink Cup Day.

Pink Cup Day has helped drum up greater site visitors for Starbucks up to now. (Joe Raedle/Getty Pictures / Getty Pictures)

On the finish of October, Starbucks stated its fiscal 2024 international comparable gross sales posted a 2% decline.

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The corporate, below the brand new management of CEO Brian Niccol, is making a sequence of modifications that he has stated are supposed to “win back customers and return to growth.” 

There have been almost 40,200 Starbucks areas globally as of the tip of September, together with about 18,400 in North America, in line with the corporate.