Pay no consideration to the calendar.
Autumn begins when Starbucks says it begins.
This 12 months, the espresso juggernaut’s Pumpkin Spice Latte season will start Aug. 26 — the identical as final 12 months.
It was 21 years years in the past, again in aught-3, on a day that ought to go down in model advertising historical past, when Starbucks launched the Pumpkin Spice Latte. The transfer set off a fall beverage revolution. Now, nearly each store that sells espresso — from 7-Eleven to indie roasters — presents some model of the PSL or different fall-flavored drinks.
At Starbucks, the total autumnal menu — suppose apple — will launch that day additionally.
What in the event you’re a kind of who doesn’t wish to drink pumpkin coffees till autumn really arrives?
Mark Sept. 22 in your calendar.
