Southwest Airways is rolling out new know-how in its Boeing 737 fleet. The objective? To make takeoffs and landings safer.
Southwest Airways is reportedly pursuing the launch of its personal community of airport lounges because the service appears to be like to broaden its premium choices.
The Dallas-based airline, working alongside bank card associate Chase, is at present exploring airport leases and potential lounges, CNBC reported.
“I think lounges would be a huge, next benefit for our customers,” Southwest Airways CEO Bob Jordan advised CNBC on Wednesday. “And you [would] have a lounge network that allows you to offer that premium credit card that provides lounge access.”
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A Southwest Airways Boeing 737 Max 8 prepares for takeoff at Los Angeles Worldwide Airport on Dec. 29, 2023 in Los Angeles, California. (AaronP/Bauer-Griffin/GC Pictures / Getty Pictures)
Jordan didn’t present a timeline however stated Southwest intends to “make sure that we have a network of lounges that meets the needs of the network that we have,” in line with CNBC.
“It’s clear our customers want lounges, and we’re pursuing the customer,” he added.
The airline secured approval two months in the past for an airport lounge at Daniel Ok. Inouye Worldwide Airport in Honolulu, the Dallas Enterprise Journal reported.
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Vacationers use a Southwest Airways Co. self check-in kiosk at Logan Worldwide Airport (BOS) in Boston, Massachusetts, on July 19, 2019. ( Scott Eisen/Bloomberg by way of Getty Pictures / Getty Pictures)
Jordan’s newest feedback additionally comply with remarks made in September, when he stated the service was contemplating premium airport lounges, noting they might be anticipated to spice up the airline’s loyalty income, Reuters reported on the time.
“If we’re going to continue to drive relevance, even as the largest domestic carrier, we’ve got to continue to meet the needs of our customers,” Jordan stated.
New information from a J.D. Energy examine launched Wednesday exhibits simply how influential lounge entry has change into in journey selections.
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Vacationers at John F. Kennedy Worldwide Airport (JFK) in New York, on Dec. 24, 2024. (Yuki Iwamura/Bloomberg by way of Getty Pictures / Getty Pictures)
About 47% of lounge customers plan their routes primarily based on lounge entry and 82% select airways primarily based on whether or not they provide lounge entry, the examine famous.
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On Thursday, JetBlue introduced it should quickly be unveiling its first-ever airport lounge at New York’s John F. Kennedy Worldwide Airport.
Southwest didn’t instantly reply to FOX Enterprise’ request for remark.
