Just a little over a 12 months after making his first English muffin sale, entrepreneur Janneh Merritt, founding father of Muffin Lab, is transport his handmade small-batch English muffins as far-off as Hawaii and Lisbon, Portugal — whereas fulfilling catering orders for company America, too.
The challenge started at residence in his San Rafael kitchen, brainstorming together with his youngsters and mother-in-law to determine the best way to make the very best breakfast sandwich.
“We were tired of having the same old, dried piece of bread,” he says.
So that they determined to make their very own English muffins, incorporating totally different taste mixtures into the dough — dates and orange juice, for instance, bourbon and maple, blueberries and honey and, in fact, chocolate and plain.
It wasn’t lengthy earlier than they realized they’d hit on a profitable formulation. Merritt began taking his muffins to pop-ups and farmers markets. He shortly grew to become a well-liked vendor on the San Ramon Farmers Market, the place he sells breakfast sandwiches, filling his muffins with 10-hour smoked tri-tip, say, or hen katsu alongside egg, sauce and housemade pickles.
Janneh Merritt, founding father of Muffin Labs, makes use of his housemade English muffins to make breakfast sandwiches, together with one full of 12-hour smoked tri-tip, egg, arugula, pickled onions and barbecue sauce across the Bay Space. A vegetarian sandwich choice can also be accessible. (Courtesy Janneh Merritt)
Associated Articles
Eating places, Meals and Drink |
Santana Row in San Jose lands cosmetics retailer and top-level restaurant
Eating places, Meals and Drink |
Lamborghinis and lasagna: San Jose’s Little Italy Pageant will function 150 Italian vehicles, bikes
Eating places, Meals and Drink |
Starbird opens its first Alameda County restaurant; subsequent up is Cupertino
Eating places, Meals and Drink |
Gov. Newsom extends ‘last call’ till 4 a.m., however just for personal membership at one sports activities area
Eating places, Meals and Drink |
Danville has a brand new upscale Chinese language restaurant, Donhao
Merritt had labored for greater than 20 years within the tech trade, together with at big-name firms like Genentech, Salesforce and Meta, weathering the ups and downs and the hiring sprees and layoff cycles that include the territory. This time, he says, he was able to be his personal boss.
So he created Muffin Lab. “Everyone has a lab, whether it’s in a home, office or kitchen,” he says, “someplace where you can make a mistake, grow and create something amazing.”
Nowadays, he retains bakers’ hours, working away to satisfy orders within the kitchen, chase pop-up alternatives and shock clients with residence deliveries. He provides English muffins to cafes equivalent to Beacon in San Francisco and Rosetta Roasting in Livermore. And he’s within the strategy of increasing to the Belmont and Walnut Creek farmers markets.
Muffin Labs, a year-old English muffin operation by San Ramon resident Janneh Merritt, makes flavors together with, in fact, plain but additionally blueberries and honey, bourbon and maple, chocolate cloud marvel and dates and orange juice. (Courtesy Janneh Merritt)
His enterprise continues to be within the early phases. There is likely to be a brick-and-mortar in his future however, he says, it’s a distinct segment enterprise: “I don’t know how many people will eat English muffins every day.”
In the meantime, he’s all about introducing individuals to his merchandise — providing the occasional freebie to woo them in.
“The first one’s on me,” he says. “It’s like a drug.”
Particulars: Discover Muffin Lab on Saturday mornings on the San Ramon Farmers Market, 6000 Bollinger Canyon Highway in San Ramon; muffinlab23.com.
For extra foods and drinks protection
observe us on Flipboard.
