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Reading: Rival airline execs weigh in on Southwest altering free bag coverage: ‘It’s the slaying of a sacred cow’
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The Wall Street Publication > Blog > Lifestyle > Rival airline execs weigh in on Southwest altering free bag coverage: ‘It’s the slaying of a sacred cow’
Lifestyle

Rival airline execs weigh in on Southwest altering free bag coverage: ‘It’s the slaying of a sacred cow’

Editorial Board Published March 12, 2025
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Rival airline execs weigh in on Southwest altering free bag coverage: ‘It’s the slaying of a sacred cow’
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Kaltbaum Capital Administration President Gary Kaltbaum analyzes Nvidia and Southwest Airways on ‘Varney & Co.’

Executives from United Airways and Delta Air Strains on Tuesday weighed in on rival Southwest Airways making a serious change to its checked bag coverage.

Southwest introduced it’ll finish its long-standing coverage of free checked luggage starting in Could. Some prospects, together with Southwest Fast Rewards A-Listing Most well-liked Members and Enterprise Choose passengers, will retain the choice to examine two luggage without spending a dime with Southwest when the brand new coverage goes into impact, the service stated. 

Southwest can even supply one free checked bag to A-Listing Members and “other select Customers” and credit score one bag for Fast Rewards Credit score Card Members at the moment.

Vacationers use a Southwest Airways Co. self-check-in kiosk at Logan Worldwide Airport in Boston. ( Scott Eisen/Bloomberg by way of Getty Photographs / Getty Photographs)

The transfer – a big change from all Southwest vacationers being allowed two free checked luggage – was introduced by the airline on Tuesday, the identical day because the JPMorgan Industrials Convention. 

SOUTHWEST AIRLINES ANNOUNCES MAJOR CHANGE TO LONG-STANDING PASSENGER PERK

On the convention, United Airways CEO Scott Kirby fielded a query concerning the impression of Southwest ditching its free checked bag coverage, saying he thought it “will be a really big deal” for the Dallas-based service. 

united airlines

A United Airways Boeing 777 passenger plane at Denver Worldwide Airport in Denver. (Robert Alexander/Getty Photographs / Getty Photographs)

“It would be good for everyone else. We’ll make them more competitive,” he continued. “But it mostly impacted the low-end customers.” 

“Our customers that have the credit card and [the frequent flyer program] get free bag fees, because it’s a reason we never worried about matching it. But I think it will raise the tide for Southwest across the board. The relative margins will be worse in competitive markets because it will cause some customers at the margins to switch to competing airlines,” Kirby stated. 

Kirby added that he thought the “far bigger thing” was “it’s the slaying of a sacred cow.” 

“I view it as a big deal because it feels more financially driven – a results-driven airline than it’s ever been before,” Kirby stated. 

SOUTHWEST TO LAY OFF 15% OF CORPORATE STAFF IN COST-CUTTING EFFORT

Delta President Glen Hauenstein additionally supplied his ideas on Southwest’s determination throughout Delta’s presentation on the convention.

Ticker Safety Final Change Change % LUV SOUTHWEST AIRLINES CO. 29.61 -0.74
-2.44%
DAL DELTA AIR LINES INC. 45.23 -1.45
-3.11%
UAL UNITED AIRLINES HOLDINGS INC. 72.56 -3.50
-4.60%

“I think clearly there are some customers who chose them because of that and now those customers are up for grabs,” he stated. “We’ll see how that plays out over the next period of time as they continue to implement multiple changes to their products. Some good for customers, I think, the assigned seating, of course, probably by many business travelers, the premium economy seats liked and clearly so it’s a mixed bag with their transitioning to more of a legacy carrier, and they’re in that transition.” 

On Tuesday, Southwest additionally stated its “lowest priced tickets” purchased on or after Could 28 would have a brand new Fundamental fare. 

Southwest Airlines Boeing 737 Max 8 departs from Los Angeles

A Southwest Airways Boeing 737 Max 8 plane departs from Los Angeles Worldwide Airport. (Kevin Carter/Getty Photographs / Getty Photographs)

The service beforehand indicated it additionally has plans to begin assigning seats and providing premium seating choices on all flights, a departure from its opening seating and all-economy-class cabin. 

Southwest CEO Bob Jordan stated Tuesday on the convention that the corporate’s efforts to introduce assigned seating and premium seating had been “on track, both the technology and the fleet modifications.” 

AIRLINES SEE LOWER CUSTOMER DEMAND, CUT BACK FINANCIAL EXPECTATIONS

He stated the corporate “refined our planned sell date for those products to third quarter of this year and the operation is now planned to begin in the first quarter of 2026.”

FOX Enterprise’ Daniella Genovese contributed to this report. 

TAGGED:AirlinebagChangingCowexecsFreepolicyrivalSacredslayingSouthwestweigh
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