In the dynamic landscape of the vacation ownership industry, Jonathan Stoker stands as a towering figure of innovation and change. As the CEO of Vacation Ownership Advisor (VOA) and a recognized industry leader, Jonathan’s relentless pursuit to enhance the post-sale member experience is reshaping the timeshare sector.
A Path of Progressive Leadership
Jonathan’s career began at Vidanta Resorts in Mexico, where he quickly distinguished himself by his keen understanding of customer engagement and sales. His journey through the industry’s premier brands, including an influential stint at Manhattan’s exclusive West 57th by Hilton, demonstrated his top-tier sales acumen. Recruited by Marriott Vacation Club as a Director of Sales for their new gallery in South Beach, and later serving as Assistant Sales Manager at Marriott Grand Chateau in Las Vegas, Jonathan’s trajectory has been nothing short of meteoric.
Despite his rapid rise, Jonathan’s entrepreneurial spirit saw him pivot from corporate success to founding VOA, driven by a desire to innovate and challenge industry norms. Today, VOA stands as a beacon of success, helping nearly 6,000 members in just three years to understand and maximize the value of their ownership and travel rewards points.
Innovating the Timeshare Experience
Under Jonathan’s leadership, VOA introduced the trademarked service “Vacation Ownership Portfolio Management.” This unique offering doesn’t merely manage timeshares or travel club memberships; it optimizes hotel, airline, and credit card rewards to enhance the overall ownership experience. His approach has brought brand credibility and relevance to the forefront, working with owners that have memberships with top industry names like Arrivia, RSI, Vitality Resorts, Marriott, Hilton, Wyndham, Bluegreen, Holiday Inn, Interval International, RCI and many more.
Jonathan’s acute ability to recognize trends and adapt to market shifts has established him as one of the leading minds in the timeshare industry. His insights into consumer behavior and sales retention are invaluable, particularly as the industry navigates the complexities of modern consumer demands.
Recognition and Future Vision
Jonathan’s innovative contributions have not gone unnoticed. VOA was awarded “Best Consumer Product of the Vacation Ownership Industry” in 2024 and “Best Innovation” in 2022 at the GNEX Awards Conference. Moreover, Jonathan himself was named “Entrepreneur
of the Year” at the GNEX Awards 2023, a testament to his impact and leadership.
Looking ahead, Jonathan envisions VOA not just as a business but as a positive, industry- recognized brand that continues to set standards in vacation ownership services. With plans to ensure that VOA remains at the forefront of the industry, Jonathan is committed to building a legacy that champions both growth and customer satisfaction.
Personal Commitment and Drive
Beyond his professional endeavors, Jonathan is a dedicated father to his son, Michael, and is passionate about building a legacy that extends beyond business success. His life as a CEO involves long days and extensive travel—over 100 days a year traveling in hotels, with loyalty for Marriott, and flights with One-world Alliance (American Airlines).
Jonathan also plans to expand his social media presence, further extending his influence and sharing his expertise with a broader audience. His commitment to the industry and to enhancing every aspect of vacation ownership is clear: Jonathan Stoker is not just running a business; he’s leading a movement.
Conclusion
As VOA continues to grow under Jonathan’s visionary leadership, it stands as a testament to the power of innovative thinking in transforming traditional industries. For members, partners, and the broader industry, Jonathan Stoker and VOA represent the future of vacation ownership—a future where value, service, and member satisfaction are paramount.
