Netflix Appoints Two Snap Executives to Lead Its Ad Push

Netflix has hired two Snap executives to lead its work building out an ad-supported tier of its service, the company said Tuesday, as the streaming giant looks for new ways to generate revenue and attract more cost-conscious users.

Jeremi Gorman, Snap’s chief business officer, is joining Netflix as president of worldwide advertising in September, while Peter Naylor, vice president of sales for the Americas at Snap, will serve as Netflix’s vice president of ad sales. Netflix declined to comment beyond confirming the appointments. Ad Age previously reported the moves.