BeReal vs. TikTok: Can ‘Authentic’ Social Media Compete Without Ads?

Dalvin Brown Bereal Homescreen Apps

Photo: Elizabeth Smelov

“Authentic” social media apps like BeReal, Locket and LiveIn have the internet buzzing. WSJ’s Dalvin Brown takes a look at whether they can generate the profits to compete against more established social media like Instagram, TikTok and Facebook.

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