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The Wall Street Publication > Blog > Markets > McDonald’s takes large gross sales hit from E. coli outbreak
Markets

McDonald’s takes large gross sales hit from E. coli outbreak

Editorial Board Published February 10, 2025
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McDonald’s takes large gross sales hit from E. coli outbreak
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Former McDonald’s CEO Jim Skinner analyzes the state of quick meals business because the U.S. economic system slows on ‘The Claman Countdown.’

McDonald’s gross sales took a major hit in its newest quarter attributable to an E. coli outbreak linked to slivered onions that killed one individual and despatched over two dozen to the hospital.

CEO Chris Kempczinski informed analysts throughout an earnings name on Monday that gross sales at U.S. shops slipped 1.4% through the fourth quarter, which was largely attributed to the “impact of the E. coli outbreak linked to slivered onions on our Quarter Pounders.” 

The corporate reported income of $6.39 billion, lacking Wall Road estimates of $6.44 billion. 

Federal well being officers declared that the outbreak was “closed” in December, after diseases emerged in late October. There have been 104 confirmed circumstances of the E. coli O157:H7 pressure throughout 14 states, with hospitalizations climbing to 34. 4 victims had developed hemolytic uremic syndrome, a critical situation that may trigger kidney failure, in line with the Facilities for Illness Management (CDC). One loss of life was linked to the outbreak early on, the CDC stated. 

GROCER WEIGHS IN ON DEADLY BOAR’S HEAD RECALL SHIFTING HOW CONSUMERS SHOP IN STORES

The uncooked onions served as a topping on Quarter Pounders have been discovered to be the possible supply of the outbreak after beef was dominated out. The company stated it has accomplished inspections on the Colorado processing plant of Taylor Farms, which equipped recalled onions to McDonald’s, and an unnamed onion farm in Washington state.

A Quarter Pounder hamburger is served at a McDonald’s restaurant. (Scott Olson/Getty Photos / Getty Photos)

Upon discovery of the outbreak, McDonald’s eliminated Quarter Pounders from the menu at 900 of its eating places within the impacted areas and stopped buying onions processed at Taylor Farms’ Colorado Springs facility.

Executives stated that the corporate had been seeing “strong sales” through the first few weeks of October earlier than the outbreak emerged. 

Within the fourth quarter, whereas there was barely optimistic site visitors at U.S. shops, the corporate stated clients have been spending much less. A part of the difficulty was that its Quarter Pounder was “a high margin” merchandise, in line with executives. 

Kempczinski stated the E. coli affect is now “localized to the areas that had the biggest impact.” 

California McDonald's restaurant

An indication is posted in entrance of a McDonald’s restaurant on April 28, 2022, in San Leandro, California.  (Justin Sullivan/Getty Photos / Getty Photos)

“Think about that as sort of the Rocky Mountain region. That was really the epicenter of the issue. And that continues to be down versus where we were heading into that impact,” he stated, including that the affect is contained to that area. 

80,000 POUNDS OF COSTCO BUTTER RECALLED FOR LACKING DISCLAIMER ABOUT MILK

The corporate expects to have absolutely recovered from the meals issues of safety by the start of the fiscal second quarter. 

Ticker Safety Final Change Change % MCD MCDONALD’S CORP. 308.24 +13.91
+4.73%

McDonald’s plans to additional improve its worth packages within the first quarter “to ensure that we are offering industry leading value and with good value at the foundation.” 

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Nonetheless, CFO Ian Borden informed analysts that its method to 2025 “reflects the current environment of softer, declining restaurant industry traffic in the U.S. and many of our larger markets.”  

TAGGED:colihitmassiveMcDonaldsoutbreaksalestakes
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