Take a look at what’s clicking on FoxBusiness.com.
Kraft Heinz is coming into the alcohol market with its model, Crystal Gentle.
The corporate introduced on Tuesday will probably be introducing Crystal Lireaght Vodka Refreshers at sure Northeastern retailers this month.
The upcoming refreshers will characteristic a “delicious blend of Crystal Light’s signature flavors, triple-filtered vodka, and light carbonation,” Kraft Heinz stated.
Kraft Heinz unveiled the Crystal Gentle Vodka Refreshers on March 4 (Kraft Heinz Firm)
The corporate touted them because the “lowest-calorie ready-to-drink cocktail on the market.”
GET FOX BUSINESS ON THE GO BY CLICKING HERE
In response to Kraft Heinz, the calorie depend for a Crystal Gentle Vodka Refresher will clock in at 77 energy with zero sugar. Their ABV can be 3.8%.
The corporate will provide Wild Strawberry and Lemonade flavors in the course of the preliminary launch. They may are available in $9.99 four-packs, the corporate stated.
With the Crystal Gentle Vodka Refreshers, Kraft Heinz indicated it’s seeking to construct on buyer use of Crystal Gentle as a mixer and capitalize on rising demand for “lighter, lower-calorie cocktails.”
“Nearly one-in-five” Crystal Gentle prospects make cocktails utilizing the model’s drink mixes, in response to Kraft Heinz. The corporate additionally stated nearly 40% of folks that drink laborious seltzers have a choice for drinks with an ABV beneath 4%.
COCKTAILS READY-TO-DRINK? JAMESON WHISKEY PARENT CEO SAYS THEY ARE HERE TO STAY
“With tens of millions of social media videos showcasing creative ways to mix Crystal Light into cocktails, creating a delicious lower-calorie vodka refresher was a natural step for us. We’re bringing fans a ready-to-drink version in a new format – now with a light, refreshing twist – offering the same signature flavors they know and love,” Kraft Heinz Director of Beverage Mixes Jeremy Kross stated.
In response to Kraft Heinz, the calorie depend for a Crystal Gentle Vodka Refresher will clock in at 77 energy with zero sugar. Their ABV can be 3.8%. (Cheng Xin/Getty Photographs / Getty Photographs)
The corporate is seeking to carry further Crystal Gentle Vodka Refresher flavors and multipack choices as a part of an growth in 2026.
Within the U.S., the marketplace for ready-to-drink cocktails hit a price of $903.4 million final 12 months, in response to Grand View Analysis.
Ticker Safety Final Change Change % KHC THE KRAFT HEINZ CO. 31.32 +0.61
+1.99%
A few of Kraft Heinz’s previous forays into alcohol have included the Velveeta Veltini and the Claussen Spritz.
CLICK HERE TO READ MORE ON FOX BUSINESS
Along with Crystal Gentle, well-known manufacturers like Oscar Mayer, Jell-O, Gray Poupon, Lunchables, Classico and Philadelphia fall beneath the corporate’s umbrella.
Kraft Heinz noticed $25.8 billion in internet gross sales over the course of 2024, a 3% drop in comparison with the prior 12 months. Its annual internet earnings, in the meantime, narrowed from $2.85 billion to $2.7 billion.
