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The Wall Street Publication > Blog > Economy > Individuals’ Tremendous Bowl spending to rise regardless of inflation worries
Economy

Individuals’ Tremendous Bowl spending to rise regardless of inflation worries

Editorial Board Published February 8, 2025
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Individuals’ Tremendous Bowl spending to rise regardless of inflation worries
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Former NFL participant Jake Bequette offers his tackle the superstar tradition shift to the precise and Sunday’s large sport on ‘Varney & Co.’

Individuals are preparing for the Tremendous Bowl to kick off on Sunday, and whereas spending on festivities associated to the massive sport is up, extra followers are desirous to dial it again than desirous to spend extra, a brand new report discovered.

A examine by LendingTree discovered that 75% of Individuals stated they’re going to tune into the Tremendous Bowl however that of those that plan to observe practically one-third, or 31%, say they’re going to spend much less on Tremendous Bowl festivities than final 12 months – nicely above the 19% who say they’re going to spend extra. Half of Individuals say their spending would be the similar as final 12 months.

Individuals who do plan to spend on Tremendous Bowl festivities anticipate to spend $142 on common, a rise of twenty-two% from $116 a 12 months in the past. The highest gadgets they plan to spend on embrace meals and drinks, in addition to fan gear.

“Even though more people are saying they’re going to spend less, the average amount for people who are going to spend was up fairly significantly,” Matt Schulz, chief credit score analyst at LendingTree, informed FOX Enterprise. “You’re talking about $25 which isn’t going to change most people’s lives, but it’s not nothing either when you’re just talking about getting together to watch a football game with friends.”

FOOD DEALS ABOUND FOR SUPER BOWL: WHAT CHAINS ARE OFFERING

Jalen Hurts (left) of the Philadelphia Eagles and Patrick Mahomes (proper) of the Kansas Metropolis Chiefs stand on stage subsequent to the Vince Lombardi Trophy throughout Tremendous Bowl LIX Opening Evening at Caesars Superdome on February 3, 2025, in New Orleans, Louisia (Kevin Sabitus/Getty Photos / Getty Photos)

“It’s a pretty significant divide there and, again, I just think that you can look back and blame so many things on inflation and high prices and high interest rates and all that, and I think this is another one of those cases most likely,” Schulz stated.

The report famous that 41% of Tremendous Bowl watchers say they’re going to place bets associated to the sport, together with 66% of Gen Zers, 59% of oldsters with younger youngsters, 56% of Millennials and 51% of males. Most plan to put smaller bets, with simply 41% planning to wager $100 or extra and an identical quantity reporting they’re going to use a bank card to put their bets.

“Certainly, as we’ve seen since the pandemic, sometimes people just like spending more on what they want to spend on in order to kind of make up for how stressful a year it’s been or crazy things have been,” Schulz stated.

DURING SUPER BOWL LIX, FANS WILL EAT A STAGGERING AMOUNT OF CHICKEN WINGS

Saquon Barkley reverse hurdle

PHILADELPHIA, PENNSYLVANIA – NOVEMBER 03: Saquon Barkley #26 of the Philadelphia Eagles reverse hurdles over Jarrian Jones #22 of the Jacksonville Jaguars within the second quarter at Lincoln Monetary Discipline on November 03, 2024 in Philadelphia, Pennsylv (Elsa/Getty Photos / Getty Photos)

LendingTree’s findings come as a separate examine performed by the Financial institution of America Institute confirmed that Individuals’ spending on spectator sports activities reached an all-time excessive in 2024.

The Financial institution of America Market Panorama Insights examine discovered that customers spend a mean of $1,122 on sports activities yearly – a determine that features all the pieces from attending video games to purchasing athletic tools.

SUPER BOWL LIX BATTLE: CHIEFS AND EAGLES ARE BOTH VALUED IN THE BILLIONS

Travis Kelce, Taylor Swift

Travis Kelce of the Kansas Metropolis Chiefs celebrates with Taylor Swift after a 17-10 victory towards the Baltimore Ravens within the AFC Championship Recreation at M&T Financial institution Stadium on January 28, 2024 in Baltimore, Maryland. (Picture by Patrick Smith/Getty Photos / Getty Photos)

Financial institution of America’s report delved into the native financial influence of reside sporting occasions by final 12 months’s Tremendous Bowl LVIII in Las Vegas, which pushed retail spending 8% greater in comparison with the remainder of the month.

Tremendous Bowl LIX will air on FOX this Sunday, Feb. 9, at 6:30pm Jap. The sport is being performed in New Orleans, Louisiana.

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The Kansas Metropolis Chiefs – led by Patrick Mahomes and Travis Kelce – will look to make historical past as they pursue a 3rd straight Tremendous Bowl title.

They are going to face the Philadelphia Eagles, as Jalen Hurts and Saquon Barkley look to carry the Chiefs’ run to an finish.

TAGGED:AmericansBowlInflationriseSpendingSuperworries
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