Studying Time: 3 minutes
By now, you’ve most likely heard concerning the controversy surrounding Sydney Sweeney’s American Eagle advert marketing campaign.
Now, an equally photogenic younger star is dealing with comparable backlash for the same advert.
And like Sydney, Gavin Casalegno’s plan appears to be to simply lie low and await the entire thing to blow over.
Gavin Casalegno attends “The Summer I Turned Pretty” Season 3 New York Launch Occasion at Refinery Rooftop on July 16, 2025 in New York Metropolis. (Photograph by Michael Loccisano/Getty Pictures)
Gavin’s new Dunkin’ advert attracts the fallacious form of consideration
Gavin, who’s greatest recognized for his function on the beloved Netflix sequence The Summer season I Turned Fairly, is the brand new face of Dunkin’ Donuts.
And it appears the Boston-based breakfast chain hasn’t realized from the AE backlash.
Both that, or the corporate determined it needs a headline-generating controversy of its personal.
“Look, I didn’t ask to be the king of summer. It just happened,” Gavin says within the spot above. “This tan? Genetics. I just got my color analysis back. Guess what? Golden summer, literally.”
“I can’t help it. Every time I drink a Dunkin’ Golden Hour Refresher, it’s like the sun just finds me,” he continues. “So if sipping these refreshers makes me the king of summer? Guilty as charged.”
Sure, as soon as once more, fascinating “genetics” are on the coronary heart of the advert.
And this time, it’s much more baffling, as no less than Sydney’s marketing campaign has the genes/denims pun going for it.
Critics say its the Sydney Sweeney state of affairs over again … however worse
“Why are ads so obsessed with genetics all of a sudden?” one social consumer commented, in keeping with Web page Six.
Sydney Sweeney attends the 2024 Individuals’s Alternative Awards at Barker Hangar on February 18, 2024 in Santa Monica, California. (Photograph by Monica Schipper/Getty Pictures)
“Wtf is wrong with you dunkin? 90% of your stores are owned and operated by Indian and other Brown people. But you make a commercial about white genetics? Explain the correlation between genes and coffee,” one other wrore
”It’s giving white is correct, yeah no,” a 3rd chimed in, whereas a fourth requested, “Are AE and DD using the same agency or something?”
After all, Gavin’s advert had its justifiable share of supporters, too.
Gavin Casalegno attends “The Summer I Turned Pretty” Season 3 New York Launch Occasion at Refinery Rooftop on July 16, 2025 in New York Metropolis. (Photograph by Michael Loccisano/Getty Pictures)
“Guess I’ll have to stop by Dunkin and get a drink on my way to go buy a pair of American Eagle jeans! Loving all of this non-woke BS!” reads the highest touch upon his put up.
There’s no phrase but on how Sydney’s marketing campaign has affected AE’s denim gross sales.
However the advertisements actually succeeded in making the model related once more.
We’re simply undecided if Dunkin’ was in want of an identical Hail Mary technique, contemplating there’s already one on each different avenue nook in America.
