Ford Mustang Mach-E gross sales surpass conventional Mustang

Barrons Roundtable panelists talk about why some automakers are scaling again plans for electrical car rollouts.

Gross sales of the normal Ford Mustang declined in 2024 as carbuyers more and more turned to the electrical Mustang Mach-E, which topped its conventional counterpart final yr.

Ford launched gross sales information final week that confirmed 44,003 conventional Ford Mustangs had been bought in 2024. That was down from 48,605 the prior yr, amounting to a 9.5% lower.

Against this, gross sales of the Mustang Mach-E had been up 26.9% from a yr in the past, rising from 40,771 in 2023 to 51,745 in 2024 – a big sufficient acquire to place whole gross sales forward of the normal Mustang.

The rise in Mach-E gross sales occurred as Ford’s EV choices set new data with 285,291 electrified autos bought, together with hybrids and fully-electric autos. Ford’s EV gross sales had been up 38% in 2024 from the prior yr and the corporate mentioned its gross sales topped rivals GM and Stellantis.

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Gross sales of Ford’s electrical Mustang Mach-E surpassed gross sales of the normal Mustang in 2024. (Josh Lefkowitz/Getty Pictures / Getty Pictures)

The Detroit automaker attributed a few of the rise in EV gross sales to the Ford Energy Promise, a program that features a complimentary house charger with customary set up for no further cost, in addition to entry to a Ford adviser for EV assist.

Ford introduced that it is extending the Ford Energy Promise complimentary supply via March 31, 2025, to assist construct on the rising curiosity within the firm’s EV choices into the brand new yr.

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Mustang Mach-E gross sales had been up practically 27% as conventional Mustang gross sales declined over 9%. (Artur Widak/NurPhoto through Getty Pictures / Getty Pictures)

The rise in gross sales of Ford’s EVs comes because the automaker has revised features of its electrification technique within the final yr to deal with slower-than-anticipated gross sales. 

Ford introduced in August that it had canceled plans for a brand new electrical three-row SUV, and it additionally briefly paused manufacturing of the F-150 Lightning by broadening an already scheduled pause in December to incorporate the second half of November and the primary week of January.

Ticker Safety Final Change Change % F FORD MOTOR CO. 9.91 +0.03
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Ford CEO Jim Farley has mentioned that one of many major options to bettering EV gross sales is to deliver down manufacturing prices – a key aim for the corporate on condition that it beforehand projected it will lose about $5 billion on its EVs in 2024.