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The Wall Street Publication > Blog > Lifestyle > Domino’s Pizza debuts stuffed crust in effort to spice up gross sales
Lifestyle

Domino’s Pizza debuts stuffed crust in effort to spice up gross sales

Editorial Board Published March 3, 2025
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Domino’s Pizza debuts stuffed crust in effort to spice up gross sales
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‘Barron’s Roundtable’ panelists break down the Magnificent Seven and different shares gaining traction.

Domino’s Pizza has formally rolled out stuffed crust within the U.S.

The corporate on Monday introduced that clients can now order cheese-filled crust in any respect places within the U.S., becoming a member of the ranks of pizza chains that already provide it.

“One of the most common questions we’re asked is, ‘When will you launch stuffed crust?’ We’re excited to announce that our first-ever stuffed crust is finally here and we promise, it is worth the wait. We think the best stuffed crust was saved for last,” Domino’s Chief Advertising and marketing Officer Kate Trumbull stated in an announcement. 

Domino’s formally rolled out its stuffed crust on Monday. (Domino’s Pizza)

Domino’s new Parmesan Stuffed Crust consists of dough that the chain is filling with mozzarella cheese and topping with garlic seasoning and Parmesan cheese. 

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The chain additionally stated Monday that it could maintain a giveaway of $250,000 price of its stuffed crust pizzas to “make it up to” clients who Domino’s stated “have had to go elsewhere to fulfill their stuffed crust cravings” for years. Yum! Manufacturers-owned Pizza Hut has bought stuffed crust for the reason that mid-Nineties, whereas different rivals Little Caesars and Papa John’s have made it accessible for their very own pizzas prior to now a number of years. 

Ticker Safety Final Change Change % DPZ DOMINO’S PIZZA INC. 489.71 +7.43
+1.54%
PZZA PAPA JOHN’S INTERNATIONAL INC. 45.35 -1.54
-3.28%
YUM YUM! BRANDS INC. 156.37 +2.66
+1.73%

DOMINO’S MANAGER FIRED BY FRANCHISEE FOR COMPLAINING OWNER HIRED ILLEGAL IMMIGRANTS, LAWSUIT CLAIMS

Domino’s missed estimates for quarterly same-store gross sales and stated the buyer atmosphere for quick meals would stay pressured in 2025 as firms double down on their worth meal choices. Quick-food chains have been relying extra on discounting lately – with Domino’s introducing worth choices to drive demand in late 2023.

Domino's Pizza sign delivery car

A Domino’s Pizza signal sits on the highest of a supply automobile exterior a restaurant in Los Angeles on July 18, 2018. (Reuters/Lucy Nicholson / Reuters Pictures)

CEO Russell Weiner instructed analysts in the course of the fourth-quarter earnings name final week that Domino’s deliberate to “continue to build on this momentum” it noticed with its New York Model Pizza and Mac & Cheese “by launching at least two new products” in 2025.

U.S. same-store gross sales grew 0.4% within the fourth quarter, nicely beneath LSEG analysts’ estimate of 1.63%. The corporate had greater than 7,000 places throughout the nation as of the tip of December.

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Reuters contributed to this report.

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