Founding father of XX-XY Athletics Jennifer Sey analyzes why prospects rejected the pitch to vary the restaurant chain’s emblem on ‘The Night Edit.’
Maple Avenue Biscuit Firm, a Cracker Barrel-owned restaurant chain, shuttered greater than a dozen areas that fell in need of its monetary expectations.
Cracker Barrel warned in its earnings name final week that 14 areas could be impacted by the closures throughout fiscal 2026. Nonetheless, Cracker Barrel informed FOX Enterprise that it had already closed the areas.
“We appreciate the continued patronage of the many guests who have dined with Maple Street at these 14 locations over recent years and thank our team members for their passionate dedication to Maple Street and focus on delivering fantastic guest experiences day in and day out,” a Cracker Barrel spokesperson informed FOX Enterprise.
The corporate stated there are nonetheless greater than 50 Maple Avenue shops. Cracker Barrel acquired Maple Avenue Biscuit Firm in October 2019 for $36 million.
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The Maple Avenue Biscuit Firm signal is pictured in St. Augustine, Florida. (Getty / Getty Photographs)
Within the firm’s earnings name final week, Masino acknowledged that Cracker Barrel had underestimated the deep connection prospects really feel towards the corporate’s nostalgic imagery.
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“We want longtime fans and new guests to experience the full story of the people, places, and food that make Cracker Barrel so special,” Masino stated. “That’s why our team pivoted quickly to switch back to our “Outdated Timer” logo and has already begun executing new marketing, advertising and social media initiatives leaning into Uncle Herschel and the nostalgia around the brand.”
The solar rises on Maple Avenue Biscuit Firm in St. Augustine, Florida. (Getty / Getty Photographs)
Masino famous within the name that the corporate had already begun changing its 4 modernized check shops again to conventional interiors. Solely 4 of its 660 eating places had changed the model’s signature Americana décor with a smooth, minimalist look.
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The brand new Cracker Barrel emblem is seen on a menu contained in the restaurant on Aug. 21, 2025 in Pembroke Pines, Florida. (Joe Raedle/Getty Photographs / Getty Photographs)
Cracker Barrel launched a redesigned emblem on Aug. 19 that eliminated the picture of an previous man leaning towards a wood barrel – an emblem of the chain’s Southern allure and hospitality for greater than 5 many years, however reversed course lower than per week later.
Ticker Safety Final Change Change % CBRL CRACKER BARREL OLD COUNTRY STORE INC. 43.80 -0.01
-0.02%
Nonetheless, the corporate took successful with income down 2.9% in its newest quarter from the identical time final yr. The corporate additionally stated that visitors has fallen 8% because the August rollout of its simplified, text-only emblem.
