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Reading: Companies Used to Announce Products. Now They ‘Drop’ Them.
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The Wall Street Publication > Blog > Tech > Companies Used to Announce Products. Now They ‘Drop’ Them.
Tech

Companies Used to Announce Products. Now They ‘Drop’ Them.

Editorial Board Published August 27, 2022
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Companies Used to Announce Products. Now They ‘Drop’ Them.
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Once upon a time, not that many years ago, most companies with important new products just announced them, perhaps with a press conference, and maybe a big advertising push.

These days, new products—not just from chic fashion brands but also fast-food chains and mattress makers—get “dropped.” And what that means, and why it’s become pervasive, says a lot about how the twinned technologies of social media and e-commerce have changed the way people shop—especially for Generation Z and millennials, for whom drops are almost inescapable.

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