Spotify’s Head of ‘Talk’ Talks Crime, Creators and Exclusivity

When Max Cutler started making true-crime podcasts, he gave them titles that doubled as search terms: “Serial Killers,” “Cults,” “Unsolved Murders.”

“At that time, discoverability was woefully broken in the podcast space,” he said. The plain-spoken titles made it easier for resident true-crime fans to find them. “That allowed us to kind of hack our way to the top of the charts.”