Chuck E. Cheese launches new arcade for adults in 10 states

Grady Trimble on Chuck E. Cheese

Iconic household leisure chain Chuck E. Cheese is leveling up — for grown-ups.

The Texas-based firm has launched a brand new spin-off idea referred to as “Chuck’s Arcade,” an adult-targeted arcade expertise that blends nostalgic favorites and fashionable video games. 

By opening gaming facilities for older generations who grew up as lifelong followers, the kiddie arcade model is now “bringing together gamers of all ages,” in response to a press launch.

The grownup middle options retro classics corresponding to Ms. Pac-Man, Galaga, Mortal Kombat, Donkey Kong and Centipede, the corporate mentioned.

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Chuck’s Arcade is already open in a minimum of 10 main malls throughout eight states, together with New York, Texas and Florida, in response to its website. Places already introduced embrace: 

St. Petersburg, FloridaTrumbull, ConnecticutOklahoma Metropolis and Tulsa, OklahomaVictor, New YorkBuford, GeorgiaEl Paso, TexasNashua and Salem, New HampshireSt. Louis and Kansas Metropolis, MissouriBrea, California (coming quickly)

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Whereas every arcade provides a singular surroundings with a unique set of video games, each middle will function standing animatronic characters as a nostalgic nod to its model, the press launch mentioned. Characters from the Chuck E. Cheese universe might embrace the enduring mouse himself and different historic figures from the model’s previous, corresponding to Munch’s Make Consider Band. 

Some grownup patrons may also anticipate a revamped prize counter stocked with retro-themed merchandise for top scorers. Native studies say the arcade may even have alcoholic drinks for its now-legal base.

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The launch comes as Chuck E. Cheese nears its fiftieth anniversary, signaling a strategic transfer to evolve with its authentic viewers.

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“Chuck E. Cheese has spent decades mastering the arcade experience — it’s in our DNA,” Chuck E. Cheese CEO David McKillips mentioned in a press release.

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“Thanks to the expertise of our talented technicians and the successful transformation of almost 500 fun centers worldwide, we’ve built the operational and creative foundation to take our brand beyond our traditional four walls,” McKillips added. “Chuck’s Arcade is a natural evolution — an opportunity to extend our arcade legacy into new formats that engage both lifelong fans and a new generation through a curated mix of retro classics and cutting-edge experiences.”