Amazon will limit Prime profit beginning October 1

Brenda Spoonemore, an Amazon Enterprise vice chairman, opens up about what distributors are going through in in the present day’s economic system on ‘The Claman Countdown.’

Amazon Prime’s free delivery perk might be restricted to family members solely beginning subsequent month because the procuring juggernaut phases out the “Prime Invitee program.”

This system, which allowed Amazon Prime members to share their delivery advantages with folks exterior their family that did not have a membership, will finish on Oct. 1, in keeping with the corporate’s web site. 

An Amazon spokesperson confirmed to FOX Enterprise that it’s ending the Invitee program, which launched in 2009, and focusing its promoting on its Amazon Household program, which incorporates permitting members to share a number of membership advantages with one different grownup of their family, as much as 4 teenagers added earlier than April 7, 2025, and as much as 4 profiles for kids.  

Packages journey on a conveyor at Amazon’s success middle in Robbinsville, New Jersey, U.S., November 27, 2023.  (REUTERS/Mike Segar / Reuters)

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These advantages embody quick and free supply on Prime eligible objects, entry to unique Prime occasions and offers, Prime Video, Prime Studying and entry to third-party advantages like Grubhub.   

Amazon didn’t disclose particular figures for its Prime membership in its newest earnings name. Nevertheless, they described the final Prime Day sale, which kicked off in July, as its “biggest Prime Day shopping event yet.”  

An Amazon Prime supply van is seen after leaving a distribution middle on July 14, 2019 in Orlando, Florida.  ( Paul Hennessy/NurPhoto by way of Getty Pictures / Getty Pictures)

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“This year’s Prime Day event was bigger than any previous four-day period that included a Prime Day event, with record sales and more items sold during the four days,”  Amazon posted in a July weblog following the two-day procuring bonanza. 

The corporate additionally mentioned impartial sellers, most of that are small and medium-sized companies, additionally achieved document gross sales and a document variety of objects offered. 

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Amazon has charged an annual price of $139 for its Prime membership within the U.S. since 2022. That’s an uptick from its earlier value of about $119 a yr. 

An Amazon employee delivers a bundle in San Francisco, California, US, on Tuesday, April 29, 2025.  (David Paul Morris/Bloomberg / Getty Pictures)

Nevertheless, J.P.Morgan analyst Doug Anmuth mentioned in a analysis observe that the financial institution thinks the Seattle-based e-commerce big might elevate the value of its widespread Amazon Prime membership in 2026.