(Bloomberg/Chris Welch) — Adobe Inc. on Tuesday launched a standalone Firefly cellular utility for Android and iOS in an try to put a bigger highlight on its synthetic intelligence-powered picture era and modifying instruments.
The brand new app gives capabilities akin to generative fill, generative develop, textual content to picture, textual content to video, and picture to video.
The generative fill device makes it simple to take away distracting parts of a photograph — or add one thing to the picture that wasn’t initially current. Generative develop makes use of AI to stretch a photograph to raised match varied side ratios, which might be helpful for social media posts.
The text-based creation stream resembles comparable choices from OpenAI Inc., Alphabet Inc.’s Google, and Meta Platforms Inc. Generated movies are 5 seconds in size.
These capabilities have lengthy been woven into Adobe’s inventive software program suite that features Photoshop and Lightroom, however a devoted Firefly app places them entrance and heart and lets shoppers experiment with the AI instruments via a extra streamlined interface.
For Adobe, it’s a extra centered showcase of what the corporate’s newest AI fashions are able to. Adobe’s fashions are utilized by default, however creators can decide to make use of fashions from OpenAI or Google for text-to-image, text-to-video and image-to-video initiatives.
Content material generated with the Firefly app is synced to a consumer’s Artistic Cloud account, permitting modifying to be continued on a pc.
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Initially Revealed: June 17, 2025 at 9:55 AM PDT
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