Mattress Tub & Past model is coming again to bodily shops

Mattress Tub & Past CEO Jonathan Johnson explains why Overstock.com rebranded as the long-lasting retailer and the way it plans to navigate the present financial local weather.

Past Inc. is seeking to deliver the Mattress Tub & Past model again to bodily shops greater than a 12 months after it went out of enterprise. 

On Wednesday, Past Inc., which owns manufacturers together with Mattress Tub & Past, Overstock and Zulily, mentioned it is investing $40 million within the Container Retailer Group. 

Beneath this new partnership, the businesses will make the most of a piece throughout the Container Retailer’s actual property areas to showcase the Mattress Tub & Past assortment for kitchen, bathtub and bed room, which can be co-branded. 

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Container Retailer CEO Satish Malhotra mentioned the corporate believes the partnership will assist to deepen its relationship with prospects, increase its attain and speed up its return to optimistic same-store gross sales progress and profitability. 

A closed Mattress Tub & Past location in Roseville, Minnesota. (Michael Siluk/UCG/Common Photos Group through Getty Photos))

It could additionally mark a comeback for the Mattress, Tub & Past model, which filed for Chapter 11 chapter safety in April 2023 after a number of failed makes an attempt to show round its enterprise, and subsequently shuttered all of its bodily retailer areas. 

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Overstock.com acquired the bankrupt retail chain’s mental property belongings for $21.5 million in June 2023, and adjusted its company identify to Past Inc. in October of that 12 months. 

Past Inc., which owns manufacturers together with Mattress Tub & Past, Overstock and Zulily, mentioned it is investing $40 million within the Container Retailer Group. (Jin Lee/Bloomberg through Getty Photos / Getty Photos)

Throughout the previous 12 months, Overstock ousted CEO Jonathan Johnson, acquired e-commerce retailer Zulily and relaunched Overstock.com. 

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With its new partnership, Past will even supply a world loyalty program, a number of fee options and ancillary insurance coverage and safety merchandise by way of the Container Retailer’s brick-and-mortar areas and web site, the businesses mentioned.