We’ve heard that AMD’s RX 9070 launch has been a storming success
A advertising supervisor for AMD in Japan has claimed that “Radeon’s sales share in Japan has reached 45%”
Different latest experiences of ‘unprecedented’ demand for RX 9070 GPUs seems to again up this notion, and Workforce Purple appears to be going nice weapons now
AMD’s RDNA 4 launch has been an enormous success by all accounts, and we’ve simply had one other indication of simply how a lot of a victory the brand new RX 9070 graphics playing cards have been for Workforce Purple.
VideoCardz experiences that AMD (and its card-making companions) held a press occasion in Japan, the place a consultant of the corporate noticed that “AMD isn’t used to selling so many graphics cards.”
AMD’s Yoshiaki Sato, who’s advertising supervisor for Japan, additionally shared some eyebrow-raising data, as aired by way of a report from Ascii (a Japanese website – so keep in mind that is translated from Japanese).
Sato claimed that “[AMD] Radeon’s sales share in Japan has reached 45%, and we are at our peak now.” A consultant from ASRock, Mr Haraguchi, noticed that AMD was nonetheless “below the majority” and added “let’s aim for 70%” of market share.
It’s additionally price remembering that on the tail finish of final week, David McAfee, AMD’s Company VP and Common Supervisor, defined that the RDNA 4 GPU launch was “really unprecedented” by way of the demand witnessed for these boards. This was in a prolonged interview with Scorching {Hardware}.
(Picture credit score: Shutterstock)
Evaluation: A golden GPU alternative for AMD
Relating to the talked about statistic from Japan, this can be a little bit of an odd one, as a result of by way of world market share, AMD is manner behind Nvidia, and really a lot the underdog – or a minimum of this was actually the case earlier than the RX 9070 GPUs had been launched. Usually, Nvidia holds 80% or extra of the discrete desktop graphics card market – it really reached 90% in December 2024 – so the gulf between Workforce Inexperienced and Purple is large.
Except the state of affairs is sort of totally different in Japan – or one thing has been misplaced in translation right here – plainly maybe the determine of 45% of ‘Radeon sales share’ would possibly solely consult with the latest gross sales exercise (because the RDNA 4 launch).
Moreover, we’re not instructed something concerning the supply of this stat, so we have to deal with it cautiously – the share is simply plucked out of the air, and there are questions on this. For instance: may or not it’s based mostly on the gross sales of a single retailer? We don’t know, but when it actually does replicate the broader image of the Japanese state of affairs, proudly owning virtually half the marketplace for desktop GPUs seems like a serious turnaround for AMD, frankly – however I’ve my reservations right here.
That stated, there’s little question AMD has finished very effectively with its new RX 9070 graphics playing cards – though there’s one sticking level, particularly that demand is effectively outstripping provide for these GPUs. Certainly, it’s nonetheless very arduous to search out an RDNA 4 graphics card (take a look at our the place to purchase information for some assistance on that entrance, by the way), which is a irritating state of affairs for PC avid gamers.
Now, launch inventory ranges might have been significantly better for AMD than Nvidia’s Blackwell GPUs, however that’s not saying a lot, and what we’re seeing is the inflation of costs even at retailers (moderately than simply scalpers) for each RDNA 4 and RTX 5000 merchandise.
Certainly, on the press occasion over in Japan, AMD’s companions complained about not being equipped with sufficient GPU chips to make RX 9070 boards, and Workforce Purple moderately deflected the problems raised (which is the place the remark about AMD not getting used to promoting graphics playing cards got here in).
What we’ve heard elsewhere, from the aforementioned interview with David McAfee, is that AMD is “ramping supply of Navi 48 very aggressively,” with Navi 48 being the chips that energy the RX 9070 graphics playing cards.
AMD’s Frank Azor additionally lately knowledgeable us that extra provide of RDNA 4 GPUs is coming ‘ASAP’ which sounds promising. What avid gamers additionally want, although, is for a few of that stock to reach at MSRP pricing for entry-level graphics playing cards, as a result of throughout the launch, solely a restricted variety of fashions seemed to be obtainable at that value.
This can be a large alternative for AMD to actually leverage a bonus over Nvidia, and take again turf within the mid-range GPU area, rising its market share to a more healthy proportion than ever earlier than – which is seemingly already occurring in Japan.
There’s a number of frustration at present being vented at Nvidia – over the dearth of RTX 5000 inventory, pricing, and (uncommon) hardware-level faults with its new Blackwell GPUs (or certainly points round crashing) – so if AMD can safe sufficient provide of RX 9070 fashions, bought at a good value, this may very well be the turning of the GPU tide, probably in an enormous manner within the favor of Workforce Purple.
Right here’s hoping, as a result of that may solely be good for competitors out there, and placing strain on Nvidia to decrease Blackwell GPU pricing (hopefully).
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