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Reading: With Netflix Ad Deal, Microsoft Makes a Splash on Madison Avenue
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The Wall Street Publication > Blog > Tech > With Netflix Ad Deal, Microsoft Makes a Splash on Madison Avenue
Tech

With Netflix Ad Deal, Microsoft Makes a Splash on Madison Avenue

Editorial Board Published July 15, 2022
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With Netflix Ad Deal, Microsoft Makes a Splash on Madison Avenue
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Microsoft was an underdog in the competition to secure a major advertising deal with Netflix That turned out to be an advantage.

The tech company has a fraction of the U.S. online-ad market, and a relatively low profile on Madison Avenue. Its experience in video ads pales in comparison to that of larger players.

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