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The Wall Street Publication > Blog > Style > Why Is Denim Blue? From Gold Rush Practicality to James Dean Cool | Fashion
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Why Is Denim Blue? From Gold Rush Practicality to James Dean Cool | Fashion

Editorial Board Published February 21, 2025
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Why Is Denim Blue? From Gold Rush Practicality to James Dean Cool | Fashion
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Technical MarvelThe Iron Snail
The Blue Thriller: Why is Denim Blue?

Denim is blue. You in all probability already know this except you’re colorblind, wherein case you might be pondering, “Oh, I thought it was gray.” Nope, it’s blue. The query at present is – properly, it’s nonetheless blue – why is that so? Let’s get proper into it.

Why Is Denim Blue by The Iron SnailThe Iron Snail

Hi there everybody! Right this moment, we’ll reply the age-old query: why is denim blue initially, why was blue picked, and why is it nonetheless blue? As a result of there’s a sort of boring reply after which a extra fascinating reply, I figured we might do each.

 

Understanding Denim’s Historical past
Denim's HistoryThe Iron Snail

After I say denim denims, I’m speaking about riveted denim denims made by Levi – Levi’s denims, the primary denims that received actually, actually well-liked within the U.S. Denim material goes means, means again, or twill material goes means, means again. Indigo dye goes means, means again, however Levi has actually mixed the 2 in a mass-manufactured means.

There’s a whole lot of actually, actually cool the explanation why indigo is like this magical dye and has all these cool properties and all these cool issues that it does, after which there’s a really, very boring purpose as to why indigo was in all probability used on denim, which is mainly the proper reply, however all the opposite stuff is actually cool additionally.

Professional Insights: Bare and Well-known
Expert InsightsThe Iron Snail

Particular thanks to Bahzad and Risa for serving to me be certain all this data is right. They’re from Bare and Well-known. Right here’s a candy message from them.

“Hey everyone, I’m Bahzad, I’m Risa, and we’re from Naked Famous Denim. Thanks for listening to us talk, and thanks for letting us be a part of this article, Michael. We’ll hopefully see you soon.” And by that, they imply going to Japan, which I’d like to do, however frankly, proper now, I can’t. I’ve to complete this text, however possibly after.

The Evolution of Blue Denims

Levi Strauss didn’t begin off with the blue denim jean. Really, he began off with duck pants that weren’t blue, after which what occurred was Jacob Davis added rivets, and Jacob Davis and Levi Strauss got here collectively, and so they made the blue jean. In order that’s all you actually need to know.

My Gold Rush Concept
My Gold Rush TheoryThe Iron Snail

So that is the primary purpose I got here up with on my own – I wish to absolve Bahzad and Risa from this as a result of it might probably be the stupidest factor – I feel Levi Strauss possibly made them blue as a result of blue seems to be good when it’s contrasted with the yellow of gold. These denims had been actually well-liked throughout the gold rush within the U.S., and that undoubtedly might sound silly.

That’s as a result of it’s silly, and that’s undoubtedly not the explanation that he made them blue. You understand, possibly he had a bit of little bit of a creative eye.

The Actual Cause: Practicality Wins
The Real ReasonThe Iron Snail

Now, the explanation denim was a darker colour, not essentially blue, was to assist disguise stains as a result of the individuals who had been sporting denims on the time had been doing issues that weren’t normally very clear.

Individuals frequently would put on fits manufactured from wool and stuff like that, so denim was made to cover stains, be powerful, and grasp round.

The Science of Indigo
Science of IndigoThe Iron Snail

Let’s go over the chemical properties of indigo, that are why indigo was very, essential on the time – nonetheless not the total purpose as to why it was used, however we’re getting a lot nearer. So the oxidized type of indigo, which is blue, when it’s not oxidized, indigo dye is definitely inexperienced.

It’s insoluble in water, which helps the colour follow the denims regardless of being washed a whole lot of occasions. Different colours on the time would fade an excessive amount of, and different colours and dyes had been additionally not as UV-resistant as indigo.

So, if indigo was within the solar all day, which might be the place it will be in case you’re working outdoors, it will not fade. It fades for a unique purpose that we’ll discuss later, which is why denim continues to be blue at present, which is cool.

The Easy Economics
Simple EconomicsThe Iron Snail

The boring purpose why indigo was the colour chosen for denims was as a result of it was the most affordable, simplest dye that Levi Strauss might get, and it was a darkish colour. See, I advised you – not very enjoyable.

However this can be a fairly cool factor to learn: “Until the introduction of synthetic dyes at the end of the 19th century, indigo was the most significant natural dye known to mankind.” So indigo was mainly simply the most well-liked factor on the time.

It wasn’t black, but it surely was blue, it stayed blue for a extremely very long time, and it was tremendous low-cost as a result of it was tremendous ample.

The Folklore of Blue Denims
Folklore Of Blue JeansThe Iron Snail

So, anyway, why is denim blue to this present day? Due to a number of causes. One of many causes was as a result of they had been so powerful that individuals can be like, “Yeah, I literally pulled Dave’s buggy out of the mud and we used my pants as rope,” and folks had been like, “You’re kidding!”

They had been undoubtedly getting well-liked simply because the energy of them was superb. The rivets and the denims actually, actually made them well-liked.

Working Class To Pop CultureThe Iron Snail

In addition to the construction of the material and the rivets, individuals had been additionally freaking out concerning the indigo dye used on denims. In order that they had been like, “Hey Dave, you know what I heard?” and Dave was like, “No, what’d you hear?” “I heard that indigo is antibacterial, so we can wear our pants longer without smelling and they’ll keep us safer from bacterial diseases.”

“Whoa, you’re kidding! That’s crazy!” “Also, I heard indigo keeps the bugs away from you,” and Dave was nonetheless like, “Wow, that’s awesome!” “And also, one more thing – snakes don’t like indigo!”

Folklore Of Blue JeansThe Iron Snail

There’s in all probability some fact to each single a kind of issues, but it surely simply sort of created this lore about these pants which are tremendous, tremendous sturdy, and gained’t rip and might pull automobiles, however they’re additionally anti-bacterial.

I don’t suppose that was a really massive deal – individuals within the 1800s had been like, “Oh my god, they don’t smell as much when you wear them!” or “They repel bugs, and snakes don’t like them!” Actually, secretly although, I feel the entire they repel bugs factor is simply because the denim was so darkish that they couldn’t see the bugs. Not that I feel individuals within the 1800s had been dumb, however yeah.

From Working Class to Pop Tradition
Working Class To Pop CultureThe Iron Snail

So there was all this like lore and all this loopy stuff about magical denim denims and riveted denims and riveted pants and all that stuff. Nonetheless, one other vital issue is it doesn’t appear to be this ever modified, however there’s all the time a really sturdy admiration for gritty working-class individuals who put on garments out.

They get holes and garments, particularly with denims, which is the most important factor that we’ll get into in a second.

Folklore Of Blue JeansThe Iron Snail

Everyone else is sporting a go well with, and this different man simply got here from the gold mines, and he’s filthy and so yucky, and take a look at him go and my spouse thinks he’s cute.

That was additionally a extremely massive factor, as all people in all probability is aware of. Within the Nineteen Fifties, there was the man sporting the go well with that may go to work that was correct, that regarded like a Sears catalog, after which there have been the fellows that rode bikes and cried in films like James Dean and Marlon Brando and folks like that, and people guys wore white t-shirts and blue denims.

The Technical Marvel of Indigo
Technical MarvelThe Iron Snail

However the extra vital factor is that different coloured dyes can’t do what indigo can, which is fascinating, particularly in 2022 after I really feel like something can do something till I want to seek out out what that something is, after which it nonetheless doesn’t work.

Not a whole lot of dyes can do what indigo can, and the dyes that may nonetheless can’t do it like indigo.

Why Is Denim Blue by The Iron SnailThe Iron Snail

So, actually tremendous fast briefing: if you find yourself dying denim – properly, I ought to say that is cotton twill and indigo – indigo dye doesn’t penetrate the material. It mainly sits on prime of the material, and denim has a warp and a weft. The warp is on prime and blue, and the weft is white and on backside.

Clearly, you already know this in case you rip your denims in sure areas – the weft comes out and puffs up. In order that provides a whole lot of distinction, however the way in which that indigo dyes denim is that as you put on denim down bodily rubbing it collectively, the indigo itself flakes off and creates very, very excessive distinction put on, which is what’s so vital.

Technical MarvelThe Iron Snail

We’ll get into sulfur dyes in a second. Indigo can also be actually good at not fading when it’s out within the daylight.

Blue denim denims are one of the alive items of clothes that you would be able to get subsequent to leather-based or one thing that ages over time, which implies that individuals being very curious are like, “Wow, that’s really cool, and these pants are becoming more and more mine every day and like all these holes and rips and fades and stuff because I wore them.”

Trendy Alternate options: The Sulfur Query
Why Is Denim Blue by The Iron SnailThe Iron Snail

And you might be asking, “Well, what about sulfur? Well, I’ve heard that canvas can fade.” That’s very true. Sulfur dye is a means of dying issues that I really feel is the closest to indigo dying, but it surely’s not fairly there but. Clearly, you will get black denims that fade to grey – these are dyed with sulfur.

However I requested Bahzad and Risa about this as a result of I figured this could come up, and that is what they mentioned: “Long story short, you can achieve fades with sulfur dyes in different colors, but the fading won’t be nearly as strong as indigo, and it’s very difficult to dye things with sulfur dyes besides black because it’s hard to dye evenly, so you can miss your targeted color for the garment quite easily.”

Watch This Assessment

Conclusion: The Legacy Lives On

So, anyway, lengthy story brief, why is denim blue? It’s culturally vital and it’s actually the one dye and material mixture that utterly tells your story within the pants. I’d like to inform you my story within the pants subsequent week, sorry!

Actual fast – the very last thing is Bahzad and Risa had been telling me that they’re simply individuals within the business who’ve beloved denim and indigo for a really very long time and labored very onerous to maintain that alive within the bigger mainstream business as properly, in order that’s one more reason. Anyway, goodbye. Thanks for studying!

This text was tailored from Michael Kristy’s video on The Iron Snail, with edits from Fashion, and was reviewed by Michael to make sure the integrity of his authentic content material. Watch the total video right here.

The Iron Snail is a males’s trend vlog (and now article collection!) starring a younger man named Michael and that includes a snail no larger than 1 / 4. The 2 are set on taking on the world of trend by making a clothes line to finish all clothes traces. Till then, we’re right here to inform you EVERYTHING it’s good to find out about the very best clothes on the market, from the best high quality uncooked denim denims to the warmest jackets to the sturdiest boots…the Iron Snail has received you lined.

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