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The Wall Street Publication > Blog > Tech > Why Instagram Asks Users to Create Second Accounts
Tech

Why Instagram Asks Users to Create Second Accounts

Editorial Board Published December 3, 2021
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Why Instagram Asks Users to Create Second Accounts
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Instagram has quietly rolled out a pop-up over the past year that encourages users to “try a new account.” The notice says it will help people “keep up with a smaller group of friends” and explore their interests more easily.

The pop-up confronts single-account users when they long-press the profile icon at the bottom of their feed, or tap their profile username. From there, with a few taps, they can make a second account without logging out of the existing one.

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