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Why Do All These 20-Somethings Have Closed Captions Turned On?

Editorial Board
Why Do All These 20-Somethings Have Closed Captions Turned On?

Closed captions are cool now. Just ask anyone under 40.

More viewers, especially younger ones, are using tools that transcribe dialogue in the content they’re watching online, from Netflix movies to TikTok videos. This isn’t just about watching “Squid Game” drama in Korean with English subtitles.

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