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Reading: Why Apple’s Privacy Changes Hurt Facebook but Benefited Google
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The Wall Street Publication > Blog > Business > Why Apple’s Privacy Changes Hurt Facebook but Benefited Google
Business

Why Apple’s Privacy Changes Hurt Facebook but Benefited Google

Editorial Board Published October 27, 2021
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Why Apple’s Privacy Changes Hurt Facebook but Benefited Google
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Apple Inc.’s recent privacy crackdown has affected the largest players in online advertising very differently, recent quarterly results show, underscoring the strengths and weaknesses of each tech giant’s ad business.

Alphabet Inc.’s Google, the world’s largest digital-ad company by revenue, tallied its highest sales growth in more than a decade in the third quarter, while Facebook Inc. and Snap Inc. came up short of expectations and blamed Apple’s privacy rules for the slowdown.

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