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The Wall Street Publication > Blog > Markets > What a Honda-Nissan merger may imply for the auto business and shoppers
Markets

What a Honda-Nissan merger may imply for the auto business and shoppers

Editorial Board Published December 18, 2024
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What a Honda-Nissan merger may imply for the auto business and shoppers
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Auto knowledgeable Mike Caudill joins ‘The Big Money Show’ to provide his tackle why automakers are slowing manufacturing on electrical automobiles.

Honda and Nissan are reportedly the opportunity of merging, sparking hypothesis about what the potential transfer may imply – however consultants say the rumors of a partnership usually are not a shock.

What a Honda-Nissan merger may imply for the auto business and shoppers

Nissan and Honda are reportedly in discussions for a possible merger. (Getty Photos / Getty Photos)

Whereas neither Honda nor Nissan has confirmed the merger discussions, Brian Moody, the chief editor at Autotrader and Kelley Blue E book, predicted roughly a 12 months in the past that there could be extra of a majority of these partnerships, as a result of corporations can pool assets and defray prices.

Moody instructed FOX Enterprise in an interview that if a small model says it’s going to go all-electric that’s one factor, however for a big firm to take action is a big endeavor that takes huge quantities of analysis and growth.

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Honda and Nissan are the second- and third-largest auto producers in Japan, respectively, with Toyota main them each.

Rumors of a attainable merger between Honda and Nissan usually are not a shock ( YOSHIKAZU TSUNO/AFP through Getty Photos / Getty Photos)

The respective market capitalizations of Honda and Nissan are roughly 5.95 trillion yen ($38.8 billion) and 1.17 trillion yen ($7.6 billion).

“A company like Honda might not be able to do that on their own, but at the same time, Honda has some pretty compelling products, so I feel like they both bring something important to the table,” Moody stated. 

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“But the big thing is pooling resources so that [they] don’t make a bad business decision for a technology, electric cars, that’s growing – but not growing as rapidly as people had maybe thought or hoped,” he added.

Honda dealership with cars lined up

One attainable end result of a possible Honda-Nissan merger may very well be a less-expensive EV possibility, in keeping with Brian Moody (David Paul Morris/Bloomberg through Getty Photos / Getty Photos)

So what may a merger probably imply for the buyer? Moody says he may see the worth in smaller, cheaper electrical automobiles coming from such a deal. 

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“I could even see a merger or a partnership like this resulting in a low-cost sub brand,” he stated. “Because that’s what we’re hearing, is that a lot of people, a lot of consumers, are saying, ‘You know, new cars are just too expensive. I can’t buy a new car.'”

FOX Enterprise’ Andrea Margolis and Reuters contributed to this report.

TAGGED:autoConsumersHondaNissanIndustrymerger
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