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The makers of CELSIUS power drinks are making the most of the publicity the drinks have gotten since a “labeling error” led to the recall of cans that truly have vodka seltzer inside.
Final week, two manufacturing a lot of Excessive Midday Vodka Seltzer 12-packs had been recalled as a result of they might probably “contain cans that are filled with High Noon vodka seltzer alcohol and are mislabeled as CELSIUS® ASTRO VIBE™ Energy Drink, Sparkling Blue Razz Edition with a silver top,” Excessive Midday stated in a media launch.
A spokesperson for Celsius stated the web is “having an absolute field day with this mix-up,” making a “viral sensation,” and shared a number of the prime feedback from Instagram customers.
‘LABELING ERROR’ HAS VODKA SELTZER IN ENERGY DRINK CANS, PROMPTING RECALL
“High noon apparently,” one Instagrammer wrote in response.
“Love your product but have you considered an NA version? Thanks,” one other chimed in.
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Subsequent social media posts adopted, with one particular person even suggesting the model launch “Celtzers.”
“When we saw the online dialogue around the recall, we recognized an opportunity to engage with the viral moment,” Kyle Watson, Chief Advertising Officer at CELSIUS stated in a press release to FOX Enterprise.
Ticker Safety Final Change Change % CELH CELSIUS HOLDINGS INC. 41.82 -0.92
-2.15%
“Our response was swift and strategic, leveraging our brand’s authentic voice to connect with our community, which resulted in an overwhelmingly positive reaction. Amidst the virality, we’ve also prioritized providing accurate information and guiding consumers to the official recall details,” he stated.
Instances of Excessive Midday vodka seltzer are stacked at a Costco Wholesale retailer on April 4, 2025, in San Diego, California. (Kevin Carter / Getty Photos)
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CELSIUS posted its personal recall discover on July 29.
