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The Wall Street Publication > Blog > Lifestyle > Victoria’s Secret web site returns after safety incident disrupts service
Lifestyle

Victoria’s Secret web site returns after safety incident disrupts service

Editorial Board Published May 30, 2025
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Victoria’s Secret web site returns after safety incident disrupts service
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Report: 184M+ passwords uncovered in knowledge hack; JPMorgan expands with 14 new monetary facilities; Crafts retailer Joann Materials to shut all remaining shops.

Victoria’s Secret’s web site is again on-line after the retailer needed to take it down earlier within the week to cope with a “security incident.” 

The lingerie retailer’s web site was operational on Friday.

“Our website is back online and we appreciate our customers’ patience,” a Victoria’s Secret spokesperson confirmed to FOX Enterprise. “We’re happy to welcome customers back to the site and continue to serve them at our Victoria’s Secret and PINK stores.”

A Victoria’s Secret lingerie and womenswear retailer situated in San Francisco’s Union Sq. procuring district. (Picture by Robert Alexander / Getty Pictures)

The return of Victoria’s Secret’s web site comes after the retailer stated Wednesday it had “taken down our website and some in-store services as a precaution” whereas it addressed a “security incident.” 

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Whereas it was down, prospects clicking onto the retailer’s web site have been met with a black display that includes a message sprawled throughout the middle of the web page. 

Now, nonetheless, it reveals the retailer’s numerous merchandise, together with offers and what’s “trending now.”  

Victoria's Secret store

When Victoria’s Secret’s three-story flagship in midtown Manhattan reopens on the finish of July, it is going to be scrubbed of any proof of its former satisfaction and pleasure: the Victoria’s Secret Angels. (iStock)

The corporate didn’t say whether or not the in-store providers that had been taken down had additionally resumed. 

A Victoria’s Secret spokesperson beforehand informed FOX Enterprise on Wednesday that after the safety incident was recognized, the corporate instantly enacted its response protocols.

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“Third-party experts are engaged, and we took down our website and some in store services as a precaution,” the spokesperson had stated on the time. 

The corporate sells a slew of Victoria’s Secret merchandise, starting from intimate put on and different clothes to fragrances and different physique care gadgets via its web site and shops. 

victoria secret

Signage outdoors a Victoria’s Secret retailer within the Brooklyn borough of New York, U.S., on Thursday, Feb. 17, 2022. It’s unclear what the “security incident” entailed. (Stephanie Keith/Bloomberg by way of Getty Pictures)

Along with Victoria’s Secret, the corporate additionally owns the PINK and Adore Me manufacturers. 

The corporate introduced in $2 billion, or about one third of its whole income, in digital gross sales in 2024. Its North American shops have been accountable for 44% of final yr’s annual income. 

Victoria’s Secret & Co. generated $6.23 billion in web gross sales over the course of 2024. Its web revenue, in the meantime, was $165 million.

Its market capitalization hovered round $1.67 billion as of Friday morning. 

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