This website collects cookies to deliver better user experience. Cookie Policy
Accept
Sign In
The Wall Street Publication
  • Home
  • Trending
  • U.S
  • World
  • Politics
  • Business
    • Business
    • Economy
    • Real Estate
    • Markets
    • Personal Finance
  • Tech
  • Lifestyle
    • Lifestyle
    • Style
    • Arts
  • Health
  • Sports
  • Entertainment
Reading: Two-thirds of Super Bowl LVI viewers say they are more excited about ads than the game: Poll
Share
The Wall Street PublicationThe Wall Street Publication
Font ResizerAa
Search
  • Home
  • Trending
  • U.S
  • World
  • Politics
  • Business
    • Business
    • Economy
    • Real Estate
    • Markets
    • Personal Finance
  • Tech
  • Lifestyle
    • Lifestyle
    • Style
    • Arts
  • Health
  • Sports
  • Entertainment
Have an existing account? Sign In
Follow US
© 2024 The Wall Street Publication. All Rights Reserved.
The Wall Street Publication > Blog > Entertainment > Two-thirds of Super Bowl LVI viewers say they are more excited about ads than the game: Poll
Entertainment

Two-thirds of Super Bowl LVI viewers say they are more excited about ads than the game: Poll

Editorial Board Published February 11, 2022
Share
Two-thirds of Super Bowl LVI viewers say they are more excited about ads than the game: Poll
SHARE

A new consumer research survey finds that 66% of Super Bowl LVI viewers look forward to watching the commercials more than the game between the Cincinnati Bengals and Los Angeles Rams.

Not only do two-thirds of viewers somewhat or strongly agree they are more excited about the commercials between plays, but 60% also said they are more likely to discuss the ads than the game afterward, according to market researcher Engine Insights.

The cost of a 30-second television spot this year is a record $6.5 million.

“Many may find that excessive, but our data suggests it to be a wise investment for a brand to make to stand out during the biggest live television event of the year,” said Richard Tomasco, a vice president at Engine Insights.

Advertisers have long rolled out their most expensive television spots during the annual NFL championship game. Most Super Bowl ads use humorous elements that range from talking babies to croaking frogs to engage viewers during a game that, as often as not, turns out to be an uneventful blowout or low-scoring affair.

According to the study, 61% of respondents said they normally avoid commercials but make an exception for Super Bowl ads.

Additionally, 51% of viewers said they seek out the ads again on YouTube and other social media after the Super Bowl, and 41% said they post about the ads on social media during the football game.

Regarding the Super Bowl itself, 56% of respondents who plan to watch the game disagreed with the proposal that they are “more excited” about this year’s game without Tom Brady playing in it.

Other results hinted at low enthusiasm for this year’s game: 24% of respondents, nearly one-fourth of adult consumers, said they do not plan to watch the game at all. Another 59% said they plan to watch it at home, while only 9% planned to go to a friend or family member’s house and only 2% planned to go to a bar. The remaining 5% said they didn’t know yet where they will watch it.

That fits with media reports this week that Super Bowl tickets have gotten cheaper due to a lower level of interest in the two teams playing this year.

It also echoes an earlier consumer study from market researcher Attest that found only 14% of Americans plan to attend large Super Bowl parties this weekend.

Engine Insights conducted its survey of 1,006 U.S. adults who plan to watch the Super Bowl on Feb. 7-9. The margin of error was +/- 3.5%.

TAGGED:EntertainmentWall Street Publication
Share This Article
Twitter Email Copy Link Print
Previous Article What to Expect When Consumers Don’t Expect Inflation to Last What to Expect When Consumers Don’t Expect Inflation to Last
Next Article Fed Staff Reported Securities Trades Amid Bank’s 2020 Stimulus Moves Fed Staff Reported Securities Trades Amid Bank’s 2020 Stimulus Moves

Editor's Pick

Brooke Hogan Written Out of Hulk’s Will (At Her Personal Request)

Brooke Hogan Written Out of Hulk’s Will (At Her Personal Request)

Studying Time: 3 minutes Brooke Hogan isn’t in her dad’s will, a brand new report reveals. Regardless of years of…

By Editorial Board 4 Min Read
6 Greatest Underwear To Stop Chafing For Males in 2025 | Fashion
6 Greatest Underwear To Stop Chafing For Males in 2025 | Fashion

We independently consider all really helpful services. Any services or products put…

15 Min Read
Valkyries’ win in opposition to Dream spoiled by fan who threw intercourse toy onto court docket: ‘It was super dangerous’
Valkyries’ win in opposition to Dream spoiled by fan who threw intercourse toy onto court docket: ‘It was super dangerous’

The Valkyries earned one in all their greatest wins of the season on…

4 Min Read

Oponion

Supreme Courtroom slaps Trump with first main lack of his second time period

Supreme Courtroom slaps Trump with first main lack of his second time period

The Supreme Courtroom on Wednesday denied the Trump administration's request…

March 5, 2025

Wall Street Reluctantly Embraces Crypto

Wall Street has a message for…

May 1, 2022

Police ID two younger males killed throughout celebration at Oakland neighborhood middle

OAKLAND — Police right here have…

January 26, 2025

Cutting Emissions Remains a Struggle for Shipping

Shipping operators are under pressure from…

October 27, 2021

Boyfriend Urges Hospital Go to, Saving Her from Oncoming Stroke–and Took Her to Promenade Days Later

Katie Rangel at promenade, simply weeks…

June 21, 2025

You Might Also Like

Savannah Chrisley BLASTS Lindsie Chrisley as a Traitor: We’re No Longer Household!
Entertainment

Savannah Chrisley BLASTS Lindsie Chrisley as a Traitor: We’re No Longer Household!

Studying Time: 3 minutes As you very seemingly know at this level, Todd and Julie Chrisley have been pardoned by…

4 Min Read
Vanessa Bryant Pregnant: The Rumor & The Reality
Entertainment

Vanessa Bryant Pregnant: The Rumor & The Reality

Studying Time: 3 minutes Vanessa Bryant has confronted hypothesis that she is pregnant. Greater than 5 years after her household…

5 Min Read
Tom Hanks Divorced: His Historical past of Marriage, Defined
Entertainment

Tom Hanks Divorced: His Historical past of Marriage, Defined

Studying Time: 3 minutes Tom Hanks has been married and divorced over the course of his lengthy, legendary profession. Typically…

5 Min Read
American Eagle Doubles Down on Sydney Sweeney Denims Advert
Entertainment

American Eagle Doubles Down on Sydney Sweeney Denims Advert

Studying Time: 3 minutes American Eagle just isn't right here to apologize. On August 1, the corporate issued an announcement…

5 Min Read
The Wall Street Publication

About Us

The Wall Street Publication, a distinguished part of the Enspirers News Group, stands as a beacon of excellence in journalism. Committed to delivering unfiltered global news, we pride ourselves on our trusted coverage of Politics, Business, Technology, and more.

Company

  • About Us
  • Newsroom Policies & Standards
  • Diversity & Inclusion
  • Careers
  • Media & Community Relations
  • WP Creative Group
  • Accessibility Statement

Contact

  • Contact Us
  • Contact Customer Care
  • Advertise
  • Licensing & Syndication
  • Request a Correction
  • Contact the Newsroom
  • Send a News Tip
  • Report a Vulnerability

Term of Use

  • Digital Products Terms of Sale
  • Terms of Service
  • Privacy Policy
  • Cookie Settings
  • Submissions & Discussion Policy
  • RSS Terms of Service
  • Ad Choices

© 2024 The Wall Street Publication. All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?