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The Wall Street Publication > Blog > Economy > Trump’s auto tariffs may very well be boon for rental automobile corporations
Economy

Trump’s auto tariffs may very well be boon for rental automobile corporations

Editorial Board Published March 28, 2025
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Trump’s auto tariffs may very well be boon for rental automobile corporations
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FOX Enterprise’ Madison Alworth explains how rental automobile corporations have the chance to financially profit from auto business tariffs imposed by the Trump administration.

President Donald Trump’s not too long ago introduced auto tariffs might doubtlessly be a boon for rental automobile corporations. 

Hertz on Thursday noticed its inventory worth put up a bounce of over 20%, and one other rental automobile firm, Avis, posted a double-digit improve the identical day. 

The jumps that these rental automobile corporations skilled Thursday got here the day after the president revealed he was imposing a brand new 25% auto import tariff in early April.

PRESIDENT DONALD TRUMP ANNOUNCES NEW AUTO TARIFFS

“You might see some drivers opt to go the rental car route rather than buying a new, expensive vehicle,” FOX Enterprise correspondent Madison Alworth reported. “The other reason, which is very compelling, is that companies like Hertz and Avis, once they’re done using their cars as rental cars, they then sell them on the used car market.” 

The Hertz Company brand (Pavlo Gonchar/SOPA Pictures/LightRocket through Getty Pictures / Getty Pictures)

The brand new tariff applies to passenger autos, mild vans and a few auto components shipped into the U.S. from different international locations.

The White Home mentioned importers of autos beneath the United States-Mexico-Canada Settlement “will be given the opportunity to certify their U.S. content and systems will be implemented such that the 25% tariff will only apply to the value of their non-U.S. content.”

TRUMP’S 25% AUTO IMPORT TARIFFS: THESE ARE THE MOST IMPACTED MANUFACTURERS

The tariff wouldn’t apply to rental automobiles offered on the used automobile market by rental corporations like Hertz and Avis, in response to Alworth.

“So, they’re more valuable today than they were before this tariff announcement,” she mentioned.

Ticker Safety Final Change Change % HTZ HERTZ GLOBAL 4.13 -0.10
-2.25%
CAR AVIS BUDGET GROUP INC. 73.35 -0.81
-1.09%

Along with rental automobile corporations, U.S. auto components corporations stand to see extra alternative for repairs and components if drivers resolve to maintain their present automobiles for an extended time period, Alworth reported, citing J.P. Morgan analysts. 

“When your car is in the shop, what do you do in the meantime? You head to a rental company like Hertz,” she added. “That’s also helping those stocks.”

The brand new auto tariffs are anticipated to turn out to be efficient April 2.

President Donald Trump

President Donald Trump speaks within the Oval Workplace of the White Home in Washington, D.C., March 26, 2025 (Francis Chung/Politico/Bloomberg through Getty Pictures / Getty Pictures)

TRUMP KEEPS HIS WORD, DELIVERS BIG WIN FOR AUTOWORKERS, UNION LEADER SAYS

Matt Blunt, the president of the American Automotive Coverage Council, mentioned in an announcement Wednesday it was “critical” the tariffs “are implemented in a way that avoids raising prices for consumers and that preserves the competitiveness of the integrated North American automotive sector that has been a key success of the president’s USMCA agreement.” 

Trump has argued auto tariffs will push auto corporations to construct extra factories and rent extra employees within the U.S. 

TAGGED:autoboonCarCompaniesrentaltariffsTrumps
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