TikTok’s Work Culture: Anxiety, Secrecy and Relentless Pressure

With a seemingly bottomless feed of goof-offs, dance-offs and good-natured pranks, TikTok bills itself as the happiest place on the internet.

Fueling its success: an exacting management style and demanding internal culture that belie its buoyant public image, say employees at its U.S. offices.

To Read the Full Story