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The Wall Street Publication > Blog > Economy > This California city tops the most costly rental market within the nation for third yr operating
Economy

This California city tops the most costly rental market within the nation for third yr operating

Editorial Board Published July 20, 2025
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This California city tops the most costly rental market within the nation for third yr operating
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Unleash Prosperity senior fellow Wendell Cox discusses the Trump administration pulling $4 billion in federal funds for California’s high-speed rail venture on ‘The Backside Line.’

Renting in Santa Cruz, California now requires a stifling earnings of greater than $168,000 simply to hire a two-bedroom, a determine that makes it essentially the most unaffordable market within the nation for the third yr in a row.

Within the Santa Cruz space, situated on the Central Coast about 75 miles south of San Francisco, the hourly pay wanted to afford a modest two-bedroom has risen from $63.33 in 2023 to $81.21 in 2025, in line with the Nationwide Low-Revenue Housing Coalition’s 2025 Out of Attain report.

That is up practically 30% since 2023 once they have been first put on the high of the record.

BILLIONAIRE IN-N-OUT HEIRESS LYNSI SNYDER AND FAMILY LEAVING CALIFORNIA FOR TENNESSEE

Guests pack the seaside in entrance of the Santa Cruz Seashore Boardwalk in Santa Cruz, Calif., on a summer season day. The coastal metropolis has been ranked the least reasonably priced rental market within the U.S., in line with the Nationwide Low Revenue Housing Coalition’s 2025 (Tayfun Coskun/Anadolu Company through Getty Pictures / Getty Pictures)

Meaning a renter should now earn $168,920 a yr, or $4,223 a month, to afford a two-bedroom at honest market hire within the metro space, the report reveals. In California, the place the minimal wage is $16.50, that’s the equal of working 4.9 full-time jobs.

The report finds that the standard renter doesn’t come shut. The typical renter in Santa Cruz County earns $22.13 an hour. At that fee, it will take about 3.7 full-time jobs to afford an house.

“This is a No. 1 we don’t want to be,” mentioned Elaine Johnson, government director of Housing Santa Cruz County to the Santa Cruz Sentinel. “This is an all-hands-on-deck kind of time for everyone involved.”

California state dominates affordability rankings, in line with the Out of Attain report. The Golden State is dwelling to eight of the ten costliest metro areas, together with San Jose, San Francisco, Salinas, and Santa Barbara. Statewide, the typical housing wage for a two-bedroom house is sort of $50 per hour, which is the best of any U.S. state. 

TIMELINE OF CALIFORNIA’S YEARSLONG AND ‘DISASTROUSLY OVERPRICED’ HIGH-SPEED RAIL PROJECT

Santa Cruz Beach Boardwalk with view of Santa Cruz Wharf

The shoreline with a view of the Wharf close to the Santa Cruz Seashore Boardwalk in Santa Cruz, Calif. The coastal metro now requires $81.21 an hour to afford a modest two-bedroom rental, the best within the nation. (Stephen Dunn/Getty Pictures / Getty Pictures)

On the present minimal wage, a full-time California employee would wish to place in 120 hours every week to afford the typical two-bedroom house. In line with the report, “Nowhere in the United States—no state, metropolitan area, or county—can a full-time minimum-wage worker afford a modest two-bedroom rental home.”

The report attributes the issue to a extreme and protracted provide scarcity, estimating a nationwide hole of seven.1 million reasonably priced rental properties for very low-income or ‘ELI’ households.

Critics say California’s housing market can be hindered by overlapping layers of regulation.

“CEQA[California Environmental Quality Act] and restrictive zoning regulations are key contributors to California’s housing shortage,” mentioned Dr. Wayne Winegarden, senior fellow on the Pacific Analysis Institute. “Prevailing wage mandates coupled with expensive environmental mandates… further inflates housing costs.”

Santa Cruz Beach Boardwalk

Folks stroll by the Santa Cruz Seashore Boardwalk amusement park in Santa Cruz, Calif. The favored vacationer vacation spot can be dwelling to the best housing wage within the nation. (Craig Lee/San Francisco Chronicle through Getty Pictures / Getty Pictures)

Santa Cruz County Republican Celebration Chair Mike Lelieur informed FOX Enterprise the affordability disaster is a direct results of many years of progressive coverage. 

“The local planning department has made it so outrageously expensive to build that it’s just not profitable unless you’re backed by a big corporate developer,” Lelieur mentioned. “Then you add CEQA, coastal commission reviews, endless permit delays, and greenbelt restrictions. It’s a bureaucratic blockade by design.”

He additionally criticized the College of California, Santa Cruz, for increasing its pupil inhabitants quicker than it builds housing. “UCSC keeps expanding, but they’re not building dorms fast enough. So students flood the local market and landlords jack up rents — because mom and dad are paying the bill,” he mentioned.

GET FOX BUSINESS ON THE GO

“This is a housing crisis created by policy,” Lelieur mentioned. “And unless we change course, it’s only going to get worse.”

The Santa Cruz Seashore Boardwalk and the Santa Cruz County Enterprise Council didn’t instantly reply to FOX Enterprise’ request for remark.

The complete report may be discovered at https://nlihc.org/oor

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