Investors have high hopes that car manufacturers will make money from software-based services delivered “over the air” to drivers. For now, though, the cost to manufacturers of upgrading vehicles is clearer than the new profit streams that might one day emerge.
Stellantis , the trans-Atlantic company formed earlier this year through the merger of Fiat Chrysler and Peugeot, laid out a new software strategy Tuesday. The company projected €20 billion, equivalent to $22.5 billion, in annual revenue from software-enabled products and subscriptions by 2030, made possible by big investments in car computing.
