Shakespeare wrote that a rose by any other name would smell as sweet. He should have warned that it cuts both ways.
Tech transformation is now afoot virtually everywhere you look. Facebook got a new name and a new mission. Peloton Interactive and Twitter got new chiefs. Pinterest , Poshmark , Zoom Video Communications , Rent the Runway , Stitch Fix , Uber and DoorDash are just a few of a slew of names adding verticals to bolster growth. Meanwhile IAC/InterActiveCorp , Just Eat Takeaway.com ’s Grubhub and Zillow Group are examples of platforms paring down in hopes of trading up. They are all betting their new story will be just as seductive as the narrative that put them on the map.
