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Taylor Swift and Travis Kelce’s romance has proved to be a boon for native companies in Kansas Metropolis, Missouri.
Westside Storey is one enterprise that has discovered a tailwind within the ongoing romantic relationship between the famous person singer and the Kansas Metropolis Chiefs tight-end.
“It’s different for everybody, but for us and the fact that she has shopped us through her team a couple different times, to be completely honest, it’s kind of changed our trajectory,” proprietor Chris Harrington advised FOX Enterprise in a Monday interview.
Taylor Swift reacts throughout the recreation between the Buffalo Payments and the Kansas Metropolis Chiefs at GEHA Discipline at Arrowhead Stadium on December 10, 2023 in Kansas Metropolis, Missouri. (Jamie Squire/Getty Photographs / Getty Photographs)
Swift appeared at a Chiefs recreation final fall donning a classic red-and-black Chiefs sweatshirt that was ordered from Westside Storey, bringing the boutique an inflow of enterprise. She has gotten different objects from the retailer and worn them as effectively, based on studies and Harrington.
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“Not that we weren’t doing OK before, but the amount of traffic, and the amount of traffic online, and the amount of people coming in and talking about that experience of having Taylor shop out there, it has done so much for us in sales, done so much for us as far as publicity and media,” he mentioned.
Harrington advised FOX Enterprise the Swift-Kelce relationship helped his boutique see certainly one of its “biggest” Decembers that it’s ever had.
The optimistic impression on Westside Storey has continued by 2024 “even in the off-season of the Chiefs,” he mentioned, including that it was “like a thing that people really identify that with our store and her.”
Swift and Kelce’s relationship “has been great, just in general, for anybody that’s making any kind of products within Kansas City” associated to the couple, Harrington additionally mentioned.
Travis Kelce and Taylor Swift arrive at SNL Afterparty on October 15, 2023 in New York Metropolis. (Gotham/GC Photographs / Getty Photographs)
In the meantime, Media & Manufacturing Supervisor Colin Novick of Rally Home advised FOX Enterprise that the licensed sports activities attire retailer with 16 Kansas Metropolis-area shops and others throughout the U.S. has seen a rise in feminine objects and Chiefs attire on the whole because the Swift-Kelce relationship began and he or she started attending video games, together with ladies’s Kelce jerseys.
He famous the singer has worn “vintage kind of one-off products” or custom-made objects to some Chiefs video games.
“But there have been some games where she will wear something from like 47 or WEAR by Erin Andrews, and then we see a major lift in that when she wears something like that,” he mentioned. “We work very closely with our vendors at 47 and WEAR by Erin Andrews, and we’re always looking for that product, it’s very much more fashion forward.”
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Rally Home likes to have that sort of attire readily available “so we were really set up for success right away, having the inventory on hand of the stuff she [Swift] was wearing to games,” based on Novick.
The achievements of the Chiefs lately have pushed fan pleasure and demand for Chiefs gear, Novick advised FOX Enterprise, and Swift has helped develop consciousness of the sport.
The Swift-Kelce romance has “opened a door for being able to hit a different demographic that is new to watching the Chiefs on Sundays” for Rally Home, he mentioned.
“It’s awesome for the game and the community all to get together to watch something and be all behind the Chiefs, but it’s really just opened up some more opportunity for us to go out and look for really fashion forward product that these fans that are now having a lot more attention on the games are going to be looking for,” he added
Novick additionally mentioned it “creates a fun story to talk to your customer base about” and helps present the chance to “show our customers how intertwined we are with the community and what’s going on in all of the markets that Rally House is in.”
Swift and Kelce have been courting since final 12 months, with the singer first being noticed at a Chief’s recreation in late September of final 12 months.
Taylor Swift cheers from a set because the Kansas Metropolis Chiefs play the Chicago Bears at GEHA Discipline at Arrowhead Stadium on September 24, 2023 in Kansas Metropolis, Missouri. (Cooper Neill/Getty Photographs / Getty Photographs)
She watched Chiefs video games in particular person quite a few instances over the course of the 2023 season — and that pattern seems poised to probably proceed within the present season.
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Her attendance has been famous at two video games this season when the Chiefs performed the Baltimore Ravens and the Cincinnati Bengals. The Chiefs are slated later Monday to go head-to-head with the New Orleans Saints.
Swift’s wildly-successful “Eras” tour is at the moment on break however will begin again up later within the month.
