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Reading: TAG Heuer’s New Smartwatch Ditches Google’s Put on OS to Be Apple Pleasant
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The Wall Street Publication > Blog > Tech > TAG Heuer’s New Smartwatch Ditches Google’s Put on OS to Be Apple Pleasant
Tech

TAG Heuer’s New Smartwatch Ditches Google’s Put on OS to Be Apple Pleasant

Editorial Board Published October 9, 2025
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TAG Heuer’s New Smartwatch Ditches Google’s Put on OS to Be Apple Pleasant
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Proper as Google’s Put on OS is hitting its stride—now feature-rich with strong smartwatches that may go toe-to-toe with the Apple Watch—luxurious watchmaker TAG Heuer has determined to ditch the working system altogether for its newest Linked Calibre E5 smartwatch. As a substitute, it runs a proprietary “TAG Heuer OS” (nonetheless based mostly on Android). However in contrast to most of the newest Put on OS smartwatches designed just for Android telephones, this one is appropriate with iPhones.

That is probably one of many greatest causes for the change, as Google appears to have deserted making its smartwatch platform appropriate with Apple’s {hardware} (Apple by no means made it straightforward, although this might change). It additionally permits the Swiss watchmaker to be much less depending on the whims of Google, however in the end, it means TAG’s smartwatch won’t have entry to the wealth of apps discovered on Google and Apple’s respective platforms.

I spent a number of days with the 45-mm Calibre E5 (there’s additionally a brand new 40-mm variant), and this fifth-generation smartwatch feels polished, regardless of the software program change. It is also placing in its design, in contrast to another smartwatch, with premium supplies like a ceramic bezel, domed sapphire crystal, and snazzy band choices. Unsurprisingly, the model I attempted will price you a punchy $2,000 when it goes on sale this month (and goes as much as $2,800 for different variations), although the smaller 40-mm Calibre E5 begins at $1,800.

A Luxe Smartwatch

Comfy and premium: the brand new TAG smartwatch sports activities a ceramic bezel, flat or domed sapphire crystal, titanium and DLC, relying on what mannequin you select.

{Photograph}: Julian Chokkattu

The Calibre E5 has a pleasant heft to it that helps make it really feel luxe sufficient to match that value level. A chrome steel polished case, black polished ceramic bezel with silver markings, and flat sapphire crystal additionally furthers the premium pedigree. TAG has, in fact, a number of different variations. You may get a black diamond-like carbon (DLC) grade-2 titanium sandblasted case, white and inexperienced indices, or a domed sapphire crystal over the show, unique to the brand new 40-mm case.

The sloped lugs provide a cushty match, and the metallic bracelet integrates properly with the case. It is interchangeable (there is a button you press on the underside to launch it), although these straps are expressly designed for the E5. Nonetheless, I used to be in a position to pop on a 22-mm pin buckle strap from certainly one of my different watches with out points.

Regardless of being weighty, I did not thoughts carrying this smartwatch to sleep, although you might have considered trying a extra comfy strap. Nevertheless, once I awoke the subsequent morning, I spent a couple of minutes looking for my sleep outcomes, solely to study they do not exist. But. TAG says it plans so as to add sleep monitoring, probably in December through a software program replace, which is essential contemplating this can be a staple function on most smartwatches today.

One of many boons of smartwatches is you’ll be able to change between a number of watch faces, and the E5 isn’t any exception, however properly many right here mimic designs of TAG’s mechanical watches, such because the Carrera or Aquaracer. It is pretty easy to customise these on the watch itself, too, selecting totally different accent colours, backgrounds, and problems.

TAGGED:AppleDitchesfriendlyGooglesHeuerssmartwatchtagWear
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