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Sydney’s American Eagle advert marketing campaign has grow to be an surprising supply of controversy due to a genes/denims pun that some critics discover racially insensitive.
And now, the controversy may be negatively impacting Sweeney’s profession, as her new film was a colossal flop on the field workplace.
Sydney Sweeney attends the “Americana” particular screening at Desert 5 Spot on August 03, 2025 in Los Angeles, California. (Picture by Jon Kopaloff/Getty Photos for Lionsgate)
‘Americana’ fails to achieve $1 million mark in opening weekend
The film, a Western crime thriller titled Americana, opened on 1,000 screens over the weekend.
However regardless of the presence of Sydney and a few high-profile co-stars, together with singer Halsey and Golden Globe winner Paul Walter Hauser, the movie completed in sixteenth place on the field workplace with simply $840,000 in earnings (per The Hollywood Reporter).
You don’t must be an trade analyst to know that that’s a really poor displaying.
One would assume that the presence of the yr’s most in-demand actress would, by itself, be sufficient to get this flick to the $1 million mark.
So is the failure of Americana a sign that Sydney’s recognition is on the decline? Effectively — most likely not.
Sydney Sweeney attends the “Americana” particular screening at Desert 5 Spot on August 03, 2025 in Los Angeles, California. (Picture by Jon Kopaloff/Getty Photos for Lionsgate)
In any case, the movie, which was accomplished in 2023 had a rocky highway to the field workplace, and it was launched within the midst of a still-crowded summer time film season.
Whereas the THR report describes Americana as a “bomb,” it additionally notes that the film’s theatrical launch was “part of a multi-platform strategy, including premium VOD, and that its box office performance is in no way a disappointment, financial or otherwise.”
And in accordance with Deadline, the movie continues to be “expected to be profitable for Lionsgate on a small level under their Lionsgate Premiere Releasing label.”
Sydney Sweeney attends the Los Angeles Particular Screening of “Americana” at Desert 5 Spot on August 03, 2025 in Los Angeles, California. (Picture by Emma McIntyre/Getty Photos)
Studies of Sydney’s decline have been tremendously exaggerated
In different phrases, Sydney’s handlers most likely aren’t freaking out over the truth that the little indie drama she filmed nearly three years in the past isn’t precisely setting the world on fireplace.
Sydney hasn’t precisely been pounding the pavement to advertise Americana, however she attended a few premiere occasions, and he or she gave the movie a heat shout-out on her Instagram web page:
“A few years ago I filmed this little movie with some friends and now you get to meet penny jo,” she captioned a submit with stills from the film.
Within the film, Sydney performs a waitress and aspiring nation singer who will get caught up in some drama surrounding a uncommon Native American artifact.
Feels like an fascinating premise! However Americana most likely gained’t be in theaters for very lengthy, so you could have to attend till it hits streaming.
