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You’ll have already identified that Sydney Sweeney has enviable genes.
However a brand new American Eagle advert marketing campaign is asking you to focus as a substitute on the actress’ fashionable denims.
Sure, Sydney is the brand new face of the enduring clothes model. And she or he’s kicking off her new gig in fashion.
Sydney Sweeney attends the Apple TV+ premiere of “Echo Valley” at AMC Lincoln Sq. 13 in New York Metropolis on June 4, 2025. (Picture by DAVID DEE DELGADO/AFP through Getty Pictures)
Sydney Sweeney’s ‘great jeans’ sign begin of back-to-school season
In most components of America, we nonetheless have a number of weeks of very balmy climate forward.
However in sure areas, the beginning of a brand new college season is simply across the nook, and Sydney is signaling that denim continues to be as cool because it was when the primary season of Euphoria premiered. (That’s seven thousand years in the past, for these conserving observe at dwelling.)
“There is something so effortless about American Eagle – it’s the perfect balance of being put-togetherbut still feeling like yourself,” she stated in an announcement accompanying in the present day’s announcement.
“It’s rare to find a brand that grows with you, the way American Eagle has for generations,” she continued. “They have literally been there with me through every version of myself.”
Sydney Sweeney receives the IMDb “Fan Favorite” STARmeter Award at The Getty Pictures Portrait Studio Introduced by IMDb And IMDbPro at InterContinental Toronto Centre on September 08, 2024 in Toronto, Ontario. (Picture by Gareth Cattermole/Getty Pictures for IMDb)
Maybe as a way to preserve the deal with the denims, Sydney opted to go topless in some pics.
A brand new main model deal for Sydney
After admitting that she struggled financially early in her profession, Sydney is raking within the dough nowadays.
Not solely is she one among Hollywood’s most in-demand actresses, she’s additionally inking main endorsement offers left and proper.
Based on Advertising and marketing Dive, the American Eagle rollout started final week with “postings around New York City that read ‘Sydney Sweeney Has Great Genes.’”
These indicators had been reportedly altered in the present day with the assistance of “stunt doubles” who modified the phrase “genes” to “jeans.”
Sydney Sweeney attends the thirty fifth GLAAD Media Awards – Los Angeles at The Beverly Hilton on March 14, 2024 in Beverly Hills, California. (Picture by Joe Scarnici/Getty Pictures for GLAAD)
Okay, the pun is somewhat corny, however determined occasions name for corny measures.
And American Eagle is ramping up for back-to-school procuring season at a time when persons are nonetheless apprehensive about how they’re gonna put eggs on the desk.
Typically, you should go all-in by signing an eight-figure cope with America’s hottest actress and leaning closely on a tacky working joke.
Subsequent up for Sydney is a biopic of the boxer Christy Martin, for which she reportedly gained 30 kilos and realized find out how to field.
There have additionally been studies that Sydney is partnering up with Jeff Bezos to launch a lingerie line that will probably be accessible solely via Amazon.
We predict it’s secure to say her cash troubles are properly behind her nowadays.
