Starbucks former flagship store in Moscow reopened under new ownership but with similar branding, months after the Seattle-based coffee giant pulled out of Russia.
On Friday, Russians lined up for drinks at Stars Coffee, operating under a new logo similar to Starbucks’s. Instead of Starbucks’s siren with a star-topped crown, the new Russian chain’s logo sports a woman wearing a star-emblazoned kokoshnik, a traditional Russian headdress. On its website, which went live Thursday, Stars Coffee posted, “Bucks left. Stars have stayed.”
