Starbucks CEO Brian Niccol speaks with FOX Enterprise’ Liz Claman from the corporate’s management convention, the place he weighs in on prime priorities and progress methods, in addition to including protein chilly foam to drinks in menu innovation.
4 minutes or much less. That’s how lengthy the Starbucks chief government officer would love for it to take from order to drink in hand.
The brand new working mannequin is named “Green Apron Service,” based on WGN. Starbucks CEO Brian Niccol mentioned he believes it must turn into “the world’s greatest customer service company again.”
Niccol was at a Starbucks in suburban Chicago on Wednesday discussing the initiative, which is trying to show round lagging gross sales.
“It’s centered on putting enough partners on the roster in the stores and then deployed correctly so they can provide that customer connection, that experience, that frankly Starbucks really was founded on,” he mentioned.
STARBUCKS GETTING RID OF AN ORDERING OPTION AS CEO PUSHES TURNAROUND
A employee at a Starbucks espresso store makes a drink on the Detroit Metro Airport in Michigan. (Jim West/UCG/Common Photographs Group through Getty Photographs / Getty Photographs)
A few weeks in the past, Starbucks determined to sundown its cellular order and pickup-only idea in fiscal 2026 following an analysis of its North American portfolio to make sure it has “the right coffeehouses in the right locations to drive profitability and deliver the Starbucks experience,” Niccol mentioned on the corporate’s most up-to-date earnings name.
Niccol mentioned the seize and go mannequin was “overly transactional and lacking the warmth and human connection that defines our brand.” There are presently 80 to 90 of those areas. A few of them won’t outright shut, however as a substitute be transformed into conventional coffeehouses with seating.
STARBUCKS SETS NEW DRESS CODE FOR WORKERS AS IT REVAMPS CAFE LOOK
A Starbucks espresso store in New York, on Monday, July 28, 2025. (Victor J. Blue/Bloomberg / Getty Photographs)
Since taking up as CEO within the fall of 2024, Niccol has been attempting to rebuild the corporate’s tradition via his “Back to Starbucks” technique.
Niccol has pledged to extend investments in staffing in all 10,000-plus Starbucks-owned U.S. shops by the tip of this summer time. The corporate mentioned it might make investments greater than half a billion {dollars} of extra labor hours in its U.S. company-operated shops over the subsequent yr.
Ticker Safety Final Change Change % SBUX STARBUCKS CORP. 94.18 +0.81
+0.87%
Starbucks’ web income rose 3.8% to $9.46 billion, beating analysts’ estimate of $9.31 billion, though its general same-store gross sales fell 2% for the quarter ending June 29, its sixth straight quarterly contraction, Reuters reported. Analysts on common had estimated a 1.19% dip, based on knowledge compiled by LSEG.
Prospects within the drive-thru of a Starbucks espresso store in Hercules, California, US, on Thursday, July 28, 2022. (David Paul Morris/Bloomberg / Getty Photographs)
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In its largest North American market, the drop in quarterly same-store gross sales was regular at 2%.
FOX Enterprise’ Daniella Genovese and Reuters contributed to this report.
